View source for People must know that "Here is diamond. If I want it, I must pay the proper price." That I want to establish

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<div id="Conversations_and_Morning_Walks" class="section" sec_index="5" parent="compilation" text="Conversations and Morning Walks"><h2>Conversations and Morning Walks</h2>
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<div id="1977_Conversations_and_Morning_Walks" class="sub_section" sec_index="10" parent="Conversations_and_Morning_Walks" text="1977 Conversations and Morning Walks"><h3>1977 Conversations and Morning Walks</h3>
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<div id="RoomConversationMarch221977Bombay_0" class="quote" parent="1977_Conversations_and_Morning_Walks" book="Con" index="117" link="Room Conversation -- March 22, 1977, Bombay" link_text="Room Conversation -- March 22, 1977, Bombay">
<div class="heading">Diamond is diamond. It must be purchased by the suitable customer. Because there is no customer I shall throw it away? So we have got diamond. It is not possible that everyone will purchase it, but there must be diamonds. People must know that "Here is diamond. If I want it, I must pay the proper price." That I want to establish. Why India's culture should be lost in this way, in the wilderness?
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<span class="link">[[Vanisource:Room Conversation -- March 22, 1977, Bombay|Room Conversation -- March 22, 1977, Bombay]]: </span><div class="text"><p style="display: inline;">Prabhupāda: World Health Organization. Rascal, who is healthy? Everyone is going to die. "World Health Organization." They are manufacturing. They do not think that "Where is health?" Such foolish things are going on all over the world. So organize something reality and spread, slow but sure.</p>
<p>Tamāla Kṛṣṇa: We shouldn't be impatient to compromise just to...</p>
<p>Prabhupāda: There is no question of becoming impatient. You have got diamond. No buyer of diamond—that does not mean you have to throw it away.</p>
<p>Tamāla Kṛṣṇa: And sell something less.</p>
<p>Prabhupāda: Yes. Diamond is diamond. It must be purchased by the suitable customer. Because there is no customer I shall throw it away? So we have got diamond. It is not possible that everyone will purchase it, but there must be diamonds. People must know that "Here is diamond. If I want it, I must pay the proper price." That I want to establish. Why India's culture should be lost in this way, in the wilderness?I am not cheap patriot like Gandhi and... I want to give Indian culture to the whole world. I'm not going to cheat people, taking Bhagavad-gītā and speaking all nonsense. I want to present Bhagavad-gītā as it is. That is my mission. Why shall I cheat you, a gentleman? (Hindi)</p>
<p>Guest (1): We'll try to follow your message properly.</p>
<p>Prabhupāda: (Hindi) Why India's such big culture should be lost for the matter of these rascal leaders? This should be stopped. As Kṛṣṇa says, cātur-varṇyaṁ mayā sṛṣṭaṁ guṇa-karma ([[Vanisource:BG 4.13|BG 4.13]]). There must be ideal brāhmaṇa, ideal kṣatriya, ideal vaiśya, as Kṛṣṇa says. That is Kṛṣṇa consciousness movement. It is all-inclusive. Economic question? Annād bhavanti bhūtāni ([[Vanisource:BG 3.14|BG 3.14]]). Grow food. Practical. Just like when I was going to the pandals, millions of clerks were coming—"Education. Educated." And who is growing food? And they have to be provided in these pigeon holes and depend on ration. Is that civilization? And throngs of people are coming, just like machine, ants. Ants are coming. I saw like that. And go to the village side—all vacant land. Nobody's interested to produce food. Everyone is interested to live within the city, in these pigeonholes, and go to the cinema and go to the brothel, go to the club and learn how to drink, how to become gentleman. Is that civilization? Human life's aim is lost. You do not know why you are going to the office, why you are eating, why you are... Keeping them all pet animal's mentality, doggish mentality. We have explained. University education means doggish mentality.</p>
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