View source for Now the policy should be straight that this Back to Godhead is completely different from all other magazines. As there are different magazines for different subject matters, this magazine will be simply devoted for Vaisnava philosophy

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<div id="Correspondence" class="section" sec_index="6" parent="compilation" text="Correspondence"><h2>Correspondence</h2>
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<div id="1969_Correspondence" class="sub_section" sec_index="4" parent="Correspondence" text="1969 Correspondence"><h3>1969 Correspondence</h3>
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<div id="LettertoRayaramaLosAngeles22February1969_0" class="quote" parent="1969_Correspondence" book="Let" index="144" link="Letter to Rayarama -- Los Angeles 22 February, 1969" link_text="Letter to Rayarama -- Los Angeles 22 February, 1969">
<div class="heading">Now the policy should be straight that this Back to Godhead is completely different from all other magazines. As there are different magazines for different subject matters, this magazine will be simply devoted for Vaisnava philosophy, or Krishna Consciousness movement. That should be our policy.
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<span class="link">[[Vanisource:Letter to Rayarama -- Los Angeles 22 February, 1969|Letter to Rayarama -- Los Angeles 22 February, 1969]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Now our policy should be as follows: 1. the layout should be done by us, 2. there should be no advertisements, 3. under different headings we shall publish articles from Bhagavad-gita As It Is, Srimad-Bhagavatam, Brahma Samhita, Nectar of Devotion, Vedanta Philosophy, Upanisads, etc. as well as comic pictures when possible. Besides that, if some of our students write as they have assimilated the philosophy, that also should be welcome. You say that Rohini Kumar is an artist, so he can do comic work. There are other girls there such as Indira who can also do this. So we shall fill up the pages simply with Vedic ideas. Now the policy should be straight that this Back to Godhead is completely different from all other magazines. As there are different magazines for different subject matters, this magazine will be simply devoted for Vaisnava philosophy, or Krishna Consciousness movement. That should be our policy. So immediately you can arrange for two months layout. How are you going to select the articles? I would like to know. We should lay out the subject matter as nicely as possible to our intelligence and capacity, and without any ambition that it must attract customers. They may attract or not attract, it doesn't matter. We are selling Back To Godhead through the personal approach, through the Sankirtana Party, so I expect each center to sell 50 copies daily on the average as we have practical experience here. In this way, if four centers sell on an average 200 copies daily, then we come to the point of selling 6,000 copies directly which will cover the expense of printing and other charges. The balance 14,000 copies can be sold by the temples simply on profit. If they are not sold, then we distribute free to different societies, libraries, public institutions, respectable gentlemen, schools, etc. In this way we shall make propaganda. The idea is like that of a Bible society in India which distributes millions of dollars in the shape of biblical literature without any consideration of return. Similarly, we have to sacrifice each $750 on this principle. If there is return, that is alright, but still we have to do it on a missionary spirit. That is my idea. So try to think on this program and do the needful.</p>
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