View source for Get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each

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<div id="Correspondence" class="section" sec_index="6" parent="compilation" text="Correspondence"><h2>Correspondence</h2>
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<div id="1968_Correspondence" class="sub_section" sec_index="3" parent="Correspondence" text="1968 Correspondence"><h3>1968 Correspondence</h3>
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<div id="LettertoBrahmanandaLosAngeles19December1968_0" class="quote" parent="1968_Correspondence" book="Let" index="504" link="Letter to Brahmananda -- Los Angeles 19 December, 1968" link_text="Letter to Brahmananda -- Los Angeles 19 December, 1968">
<div class="heading">My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each. That is the way of propagating sales organization.
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<span class="link">[[Vanisource:Letter to Brahmananda -- Los Angeles 19 December, 1968|Letter to Brahmananda -- Los Angeles 19 December, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Regarding the listing of the Bhagavad-gita in the religion catalog of MacMillan, they have spelled it Bhagavid Gita and not Bhagavad-gita As It Is. I do not know why they should commit such mistake, I hope that this will not hamper the sales. Please point out this discrepancy to Mr. Wade. The list of names you received from MacMillan of reviewer copies should be kept carefully so you may approach them with copies of Teachings Of Lord Caitanya. Try to convince these reviewers that these literatures are very badly needed at the present time when people are becoming confused on account of godlessness. Our Krishna Consciousness movement is a re-orientation movement for reviving the dormant Krishna Consciousness so these reviewers should cooperate and help our movement as far as possible.</p>
<p>I have seen the Teachings of Lord Caitanya documents and as requested by you I am returning them for your files. I am also sending back the voucher of the bank duly signed by me for debiting my account for the charges. But one thing I must inform you is that out of my account almost $7,000 has been withdrawn in so many ways. Now this should be filled up as soon as possible because a bank balance in my favor is required in this country. Due to this bank balance I got my permanent visa and also due to this bank balance we have got the nicest temple in Los Angeles. So in case of a need I may require to show this bank balance under different circumstances and especially because I am a foreigner. Therefore the bank balance's blank or vacancy already created by drawing out about $7,000 must be filled up by selling books as far as possible. My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each. That is the way of propagating sales organization.</p>
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