View source for Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, striving to so much present a wonderful picture of our books to the people, gradually you will master the trick how to do it

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{{terms|"Of course that is a great art and not everyone can do it"}}
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{{compiler|MadhuGopaldas}}
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<div id="Correspondence" class="section" sec_index="6" parent="compilation" text="Correspondence"><h2>Correspondence</h2>
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<div id="1972_Correspondence" class="sub_section" sec_index="7" parent="Correspondence" text="1972 Correspondence"><h3>1972 Correspondence</h3>
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<div id="LettertoBalimardanaBombay31December1972_0" class="quote" parent="1972_Correspondence" book="Let" index="652" link="Letter to Bali-mardana -- Bombay 31 December, 1972" link_text="Letter to Bali-mardana -- Bombay 31 December, 1972">
<div class="heading">I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, striving to so much present a wonderful picture of our books to the people, gradually you will master the trick how to do it.
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<span class="link">[[Vanisource:Letter to Bali-mardana -- Bombay 31 December, 1972|Letter to Bali-mardana -- Bombay 31 December, 1972]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Please accept my blessings. I am in due receipt of your both letters dated December 21 and 22, 1972, along with the copy of income statement for six months ending November 30, 1972. I am most pleased to note from that income statement that since June your monthly income has doubled and that for six months you have collected $245,000. That is very much astonishing to me, and I can understand from seeing these figures just how much suitable you are for heading up the responsible position of senior man in the New York temple affairs. That means you have made the most substantial increase in financial status anywhere in our society. Krsna has blessed you with the best business sense. Studying the figures I can see that beginning in the month of September, after we had discussed everything at New Vrndaban at end August, the net savings total has almost tripled each month over the previous highest month's total for August of $8,500. Now December is finished and I think in your country this month is the best month for spending, being the Christmas season, so I shall be anxious to see what was your collection for December and what was your net savings. I note also that your expenses have remained almost constant for so many months, except for the money paid to book fund, which is increasing more and more, so that is the best system: pay to the books fund larger and larger sums, keep other expenses constant as much as possible or reduce. But one thing is, you were spending $900 monthly for deity expenses, and still you are spending $900, so if total income is increasing more than double, why not increase also expense for the deity? We may spend anything and everything for the deity, as long as there is no scarcity, and by that lavish spending to glorify Radha and Krsna, they will become very much pleased upon you and bless you more and more.</p>
<p>So far the Macmillan business, as soon as you have got any information, you may send me. Yes, if it is enhancing our distribution of books to wear warm clothes like coat-pants in winter, I have no objection, you may wear them.  Of course we may take money for Krsna using any method of beg, borrow and steal, but more advanced understanding of Krsna consciousness process is that by telling the truth in a very palatable way, that is the most successful system. Your mentioning Bangladesh feeding of refugees, of course we are feeding sometimes the local inhabitants, up to 1,000 persons on some occasions, but there is no organized program of feeding the refugees at Mayapur. In fact, so far I have seen, all the refugees from Nadia District have gone back to Bangladesh, there are no more refugee camps. So it will not be the truth to say to people like that, but I have no objection if they give more hearing such thing. Let them say, who will check us? We may tell any damn thing to induce people to give us money on Krsna's behalf, that is not the point. The point is that by saying lies, the less advanced neophyte devotees may become entangled or disturbed in their minds by it. Of course by their collecting more money and giving to Krsna, He will relieve them of all anxiety of telling lies. But not everyone is able to catch the big fish without themselves becoming wet. I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, striving to so much present a wonderful picture of our books to the people, gradually you will master the trick how to do it. Being the senior devotee there, you may give the younger students all good instruction and advice how to do this, but not for any reason shall we decrease the book sales and collection monthly over some small lying about Bangladesh or other things.</p>
<p>Regarding that building in Manhattan, of course we are not very much mad after big buildings, so long there is enough space for our devotees so they may be able to carry on their preaching work, but if you can get such building as you are describing in the midtown area costing between $1-1.6 million, oh, that will be your greatest achievement in Krsna consciousness. Such building being our world headquarters of ISKCON, would facilitate our preaching expansion work all over the world. So far money is concerned, you are saving roundabout $30,000 per month, so go on saving like this, and even it takes a few more months to raise the down payment for such expensive building, never mind, a few months' delay is not much. But the point is that Krsna is now giving freely so much money, why He can't increase that amount more and more? I don't think there will be any difficulty to raise the money for down payment, you will be successful under any circumstance, of that I am certain. But I want to keep my bond of $80,000 to be spent for books for India, that is my final decision.</p>
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