View source for By the grace of Krsna, it is unique in the history that religious book can be sold forty lakhs of rupees per month. It is record-breaking. There is no such instance

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{{terms|"by the grace of Krsna, it is unique in the history that religious book can be sold forty lakhs of rupees per month. It is record-breaking. There is no such instance"}}
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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="Srimad-Bhagavatam_Lectures" class="sub_section" sec_index="1" parent="Lectures" text="Srimad-Bhagavatam Lectures"><h3>Srimad-Bhagavatam Lectures</h3>
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<div id="LectureonSB177VrndavanaApril241975_0" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="164" link="Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975" link_text="Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975">
<div class="heading">By the grace of Kṛṣṇa, it is unique in the history that religious book can be sold forty lakhs of rupees per month. It is record-breaking. There is no such instance. Because we are trying to give the opportunity, yasyāṁ vai śrūyamāṇāyām (SB 1.7.7). Simply by hearing he will become pious. People are suffering on account of becoming impious. So one cannot understand what is God, what is Kṛṣṇa, unless he has finished his impious activity.
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<span class="link">[[Vanisource:Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975|Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975]]: </span><div style="display: inline;" class="text"><p style="display: inline;">The bhakti-yoga means to become free from these anarthas, unwanted things we have created. Now, how it will be, how we shall become free from the anarthas, that is recommended, yasyāṁ vai śrū... "That sātvata-saṁhitā, Śrīmad-Bhāgavatam, if we hear regularly..." Yasyāṁ vai śrūyamāṇāyām ([[Vanisource:SB 1.7.7|SB 1.7.7]]). Simply by hearing. You don't require to understand even; the hearing is so powerful. That is stated in other place, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ ([[Vanisource:SB 1.2.17|SB 1.2.17]]). Kṛṣṇa-kathā is puṇya-śravaṇa-kīrtanaḥ.  If you simply hear and talk about Kṛṣṇa, you become pious, pious. Even if you don't understand the Sanskrit or English, simply if we become eager to hear about Kṛṣṇa, then you become pious. It is so powerful. Therefore it is recommended, yasyāṁ vai śrūyamāṇāyām. Nityaṁ bhāgavata-sevayā ([[Vanisource:SB 1.2.18|SB 1.2.18]]). This should be our practice. We are giving this Bhāgavata translation all over the world. And you will be surprised that we are selling more than thirty, forty lakhs of rupees per month. This movement is helping the whole human civilization. So yasyāṁ vai... If one purchases... That is our propaganda. Some or other, we are giving one book. This is in the matter of following the footprints of our Guru Mahārāja. Our Guru Mahārāja, Bhaktisiddhānta Sarasvatī Gosvāmī, he was publishing one small paper, Dainika(?) Nadiya Prakash in Bengali. And if a brahmacārī would go and sell a few copies, he would be very, very glad. He would be very, very glad. And similarly, he advised me also that "If you get some money, publish book." And he used to say that "This press propaganda, the publication propaganda, is bṛhad-mṛdaṅga." So just to satisfy him we are trying to publish this Śrīmad-Bhāgavatam, Bhagavad-gītā, Bhakti-rasāmṛta-sindhu, Caitanya-caritāmṛta, very, very authoritative books, in English. And by the grace of Kṛṣṇa, it is unique in the history that religious book can be sold forty lakhs of rupees per month. It is record-breaking. There is no such instance. Because we are trying to give the opportunity, yasyāṁ vai śrūyamāṇāyām ([[Vanisource:SB 1.7.7|SB 1.7.7]]). Simply by hearing he will become pious. People are suffering on account of becoming impious. So one cannot understand what is God, what is Kṛṣṇa, unless he has finished his impious activity.</p>
:yeṣāṁ tv anta-gataṁ pāpaṁ
:janānāṁ puṇya-karmaṇām
:te dvandva-moha-nirmuktā
:bhajante māṁ dṛḍha-vratāḥ
:([[Vanisource:BG 7.28|BG 7.28]])
<p>This is the principle, that you cannot keep men in their impious activities, at the same time he becomes religious or God conscious. That is not possible. That is not possible.</p>
<p>So Caitanya Mahāprabhu has prescribed a very easy method to become pious. That is the chanting of Hare Kṛṣṇa mahā-mantra. Ceto-darpaṇa-mārjanam ([[Vanisource:CC Antya 20.12|CC Antya 20.12]]). The real disease is within our heart. Hṛd-roga-kāma. Hṛd-roga-kāma.  We have got a disease, heart disease. What is that? Kāma, lusty desires. That is called hṛd-roga-kāma. So we have to cure this heart disease, hṛd-roga-kāma. And that will be done simply by chanting and hearing the Hare Kṛṣṇa mantra. Ceto-darpaṇa-mārjanam. The heart is all right, but it is covered by the material dirty things, namely the three guṇas: sattva-raja-tamo-guṇa. But by hearing simply Śrīmad-Bhāgavatam, by hearing chanting of Hare Kṛṣṇa mantra, you will be purified. Nityaṁ bhāgavata-sevayā. Naṣṭa-prāyeṣu abhadreṣu nityaṁ bhāgavata-sevayā ([[Vanisource:SB 1.2.18|SB 1.2.18]]). Nityaṁ bhāga... If we take this opportunity... We are opening centers all over the world just to give the people this opportunity, nityaṁ bhāgavata-sevayā. Anartha upaśamaṁ sākṣād bhakti-yogam. Then, as soon as the heart is cleansed by hearing about Kṛṣṇa... Caitanya Mahāprabhu recommends that. Yāre dekha, tāre kaha kṛṣṇa-upadeśa ([[Vanisource:CC Madhya 7.128|CC Madhya 7.128]]). This Śrīmad-Bhāgavatam is also kṛṣṇa-upadeśa because by hearing Śrīmad-Bhāgavatam, you will be interested in kṛṣṇa-upadeśa, about Kṛṣṇa. That is also kṛṣṇa-upadeśa, and the upadeśa, instruction, given by Kṛṣṇa, that is also kṛṣṇa-upadeśa.</p>
<p>So this is the mission of Śrī Caitanya Mahāprabhu, that you go and preach and make propaganda about kṛṣṇa-upadeśa. This is Kṛṣṇa consciousness movement. We are teaching all our men how to spread kṛṣṇa-upadeśa, how to spread Kṛṣṇa consciousness. Then anartha upaśamaṁ sākṣāt. Then all the unwanted things he has contaminated will be finished. Then pure consciousness... Pure consciousness is Kṛṣṇa consciousness. Pure consciousness means to understand that "I am very much intimately connected with Kṛṣṇa as part and parcel." Just like my finger is very intimately connected with my body. Intimate... If there is little pain in the finger, I become so much disturbed because I have got intimate connection with this finger. Similarly, we have got intimate connection with Kṛṣṇa, and we are fallen. Therefore Kṛṣṇa also feels little pain, and therefore He comes down.</p>
:paritrāṇāya sādhūnāṁ
:vināśāya ca duṣkṛtām
:dharma-saṁsthāpanārthāya
:sambhavāmi yuge yuge
:([[Vanisource:BG 4.8|BG 4.8]])
<p>Kṛṣṇa is feeling pain. So you become Kṛṣṇa conscious. Then Kṛṣṇa will feel pleasure. That is Kṛṣṇa consciousness movement.</p>
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