View source for Everyone must be self-interested. That is natural. But they do not know what is self-interest. The self-interest is to approach Visnu or Krsna and satisfy Him. That is self-interest

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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="Bhagavad-gita_As_It_Is_Lectures" class="sub_section" sec_index="0" parent="Lectures" text="Bhagavad-gita As It Is Lectures"><h3>Bhagavad-gita As It Is Lectures</h3>
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<div id="LectureonBG418BombayApril71974_0" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="178" link="Lecture on BG 4.18 -- Bombay, April 7, 1974" link_text="Lecture on BG 4.18 -- Bombay, April 7, 1974">
<div class="heading">Everyone is self-interested, but they do not know what is self-interest. Na te viduḥ svārtha-gatim. Everyone must be self-interested. That is natural. But they do not know what is self-interest. The self-interest is to approach Viṣṇu or Kṛṣṇa and satisfy Him. That is self-interest. Na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā.
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<span class="link">[[Vanisource:Lecture on BG 4.18 -- Bombay, April 7, 1974|Lecture on BG 4.18 -- Bombay, April 7, 1974]]: </span><div style="display: inline;" class="text"><p style="display: inline;">You have got tendency for sex life—make it regulated by marriage ceremony. This is Vedic civilization, not that like cats and dogs you meet together and have sex life. No. That is recommended in the Bhagavad-gītā. Dharmāviruddhaḥ kāmaḥ, which is not against religious principles, that kind of sex life, Kṛṣṇa says, "I am that sex life." So nothing is denied. Nothing is denied, but everything should be regulated. That is human form of life. And that regulative principle begins from the varṇāśrama-dharma, four kinds of varṇas and four kinds of āśramas. Brāhmaṇa, kṣatriya, vaiśya, śūdra. These are varṇas. Cātur-varṇyaṁ mayā sṛṣṭam ([[Vanisource:BG 4.13|BG 4.13]]). This is.... This program is chalked out by the Supreme Personality of Godhead. You cannot neglect it. Then the karmas will topsy-turvy.</p>
<p>Therefore here it is said, karmaṇy akarma yaḥ paśyet. If we regulate this system—brāhmaṇa, kṣatriya, vaiśya, śūdra—then although they are engaged as a śūdra or as a brāhmaṇa or as a kṣatriya or as a vaiśya, still, they are not becoming entangled in such karma. That is called akarmaṇi ca karma. Karmaṇi. Karmaṇi means there must be result, but you have to make it akarma, no result, no result. And that is bhakti-yoga. This is confirmed in the Brahma-saṁhitā.</p>
:yas tv indra-gopam athavendram aho sva-karma-
:bandhānurūpa-phala-bhājanam ātanoti
:karmāṇi nirdahati kintu ca bhakti-bhājāṁ
:govindam ādi-puruṣaṁ tam ahaṁ bhajāmi
:(Bs. 5.54)
<p>The very vivid example is Arjuna. Arjuna acted as a kṣatriya, but he was not entangled in the result of activities by a kṣatriya, because he was doing everything under the instruction of Kṛṣṇa. This is called akarma. If you act... The same thing. You may be a brāhmaṇa, you may be a kṣatriya, you may be a śūdra. It doesn't matter. If you act according to the order of Kṛṣṇa, by the order of Kṛṣṇa, then your karma will not entangle you. Because or you are doing according to the order of Kṛṣṇa, therefore you are performing yajña. By your occupational duties, you are performing yajña. Because yajña means to satisfy the Supreme Lord. Varṇāśrama... This varṇāśrama program is there to satisfy the Supreme according to one's quality and karma. That is called varṇāśrama.</p>
<p>So ultimate goal is to satisfy the Supreme. That they do not know. This is stated by Prahlāda Mahārāja. Na te viduḥ svārtha-gatiṁ hi viṣṇum ([[Vanisource:SB 7.5.31|SB 7.5.31]]). They do not... Everyone is self-interested, but they do not know what is self-interest. Na te viduḥ svārtha-gatim. Everyone must be self-interested. That is natural. But they do not know what is self-interest. The self-interest is to approach Viṣṇu or Kṛṣṇa and satisfy Him. That is self-interest. Na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā ([[Vanisource:SB 7.5.31|SB 7.5.31]]). Durāśayā means by hoping something which is impossible to fulfill. Durāśayā ye bahir-artha-māninaḥ. The modern civilization, they are trying to adjust things by material activities.</p>
<p>Just like the greatest example is the United Nations. The United Nations is trying to adjust things, the whole worldly affairs, by a United Nations organization, UNO. But they could not do anything. Because they do not know that how the nation should be united. Na te viduḥ svārtha-gatiṁ hi viṣṇum. They do not know. All their activities are without God, without God consciousness. Therefore they have failed. Everyone will fail, because they do not know what is the aim of life. That is the mistake.</p>
<p>So this Kṛṣṇa consciousness movement is trying to teach people that the ultimate goal of life is to satisfy Kṛṣṇa, either you, Kṛṣṇa or God. Kṛṣṇa is the most explicit explanation of God. If God can have any name, the "Kṛṣṇa" name is the most perfect name, because Kṛṣṇa means all-attractive. I have explained many times. Unless God is all-attractive, how He can be God? If God is attractive for a certain limited person or limited area, then he is not God. Then you will say, "Our God, your God, his God, that God." But if Kṛṣṇa is all-attractive, that is real God. And that is Kṛṣṇa. That is being proved. Now Kṛṣṇa is all-attractive all over the world. Otherwise, how in America, in Russia, in China, in Europe, all countries?</p>
<p>Recently I have got several literatures printed in Swedish language. We are printing Kṛṣṇa literature almost in all languages of Europe, in English language, in Spanish language, in French language, in Swedish language, in Dutch language and German language, and then Italian language, we are publishing, and it is being sold like hotcakes, anything.</p>
<p>Because this idea, the Kṛṣṇa consciousness idea, is very, very new to them. Kṛṣṇa, God, can be talked with personally. One can go to God personally. These ideas were unknown in the Western countries. But that is possible. That is a fact. We can understand from Vedic literature. But they do not know.</p>
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