View source for The highest pleasure in the material world is sex. But you cannot enjoy it twenty-four hours. That is not possible. You can enjoy it for few minutes. That's all. Even if you are forced to enjoy, you'll reject it: "No, no more." That is material

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{{terms|"No, no more"|"That is material"|"The highest pleasure in the material world is sex. But you cannot enjoy it twenty-four hours. That is not possible. You can enjoy it for few minutes. That's all. Even if you are forced to enjoy, you'll reject it"}}
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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="Bhagavad-gita_As_It_Is_Lectures" class="sub_section" sec_index="0" parent="Lectures" text="Bhagavad-gita As It Is Lectures"><h3>Bhagavad-gita As It Is Lectures</h3>
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<div id="LectureonBG71UpsalaUniversityStockholmSeptember81973_0" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="239" link="Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973" link_text="Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973">
<div class="heading">The highest pleasure in the material world is sex. But you cannot enjoy it twenty-four hours. That is not possible. You can enjoy it for few minutes. That's all. Even if you are forced to enjoy, you'll reject it: "No, no more." That is material. But spiritual means there is no end. You can enjoy perpetually, twenty-four hours. That is spiritual enjoyment. Brahma-saukhyam anantam (SB 5.5.1). Anantam. Anantam means unending.
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<span class="link">[[Vanisource:Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973|Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">There are different types of yoga system, bhakti-yoga, jñāna-yoga, karma-yoga, haṭha-yoga, dhyāna-yoga. So many yogas. But the bhakti-yoga is the supermost. That is stated in the last chapter. I am reading before you the Seventh Chapter. At the end of the Sixth Chapter, Kṛṣṇa says:</p>
:yoginām api sarveṣāṁ
:mad-gatenāntar-ātmanā
:śraddhāvān bhajate yo māṁ
:sa me yuktatamo mataḥ
:([[Vanisource:BG 6.47|BG 6.47]])
<p>Yoginām api sarveṣām. One who practices yoga system, he's called yogi. So Kṛṣṇa says, yoginām api sarveṣām: "Of all the yogis..." I have already stated. There are different kinds of yogis. "Of all the yogis..." Yoginām api sarveṣām. Sarveṣām means "of all yogis." Mad-gatenāntar-ātmanā: "One who is thinking of Me within himself." We can think of Kṛṣṇa. We have Kṛṣṇa's form. Kṛṣṇa Deity, we worship. So if we engage ourself in the worship of the Deity, the form of Kṛṣṇa, which is nondifferent from Kṛṣṇa, or, in the absence of Deity, if we chant the holy name of Kṛṣṇa, that is also Kṛṣṇa. Abhinnatvān nāma-nāminoḥ ([[Vanisource:CC Madhya 17.133|CC Madhya 17.133]]). Kṛṣṇa is Absolute. Therefore, there is no difference between Him and His name. There is no difference between Him and His form. There is no difference between Him and His picture. There is no difference between Him and His topics. Anything about Kṛṣṇa is Kṛṣṇa. This is called absolute knowledge. So either you chant the Kṛṣṇa's name or you worship Kṛṣṇa's form—everything is Kṛṣṇa.</p>
<p>So there are different forms of devotional service.</p>
:śravaṇaṁ kīrtanaṁ viṣṇoḥ
:smaraṇaṁ pāda-sevanam
:arcanaṁ vandanaṁ dāsyaṁ
:sakhyam ātma-nivedanam
:([[Vanisource:SB 7.5.23|SB 7.5.23]])
<p>You just hear about Kṛṣṇa. That hearing is also Kṛṣṇa. Just like just now we are trying to hear about Kṛṣṇa. So that hearing is also Kṛṣṇa. These boys and girls, they are chanting. That chanting is also Kṛṣṇa. Śravaṇaṁ kīrtanam. Then smaraṇam. When you chant of Kṛṣṇa, if you remember the picture of Kṛṣṇa, that is also Kṛṣṇa. Or you see the picture of Kṛṣṇa. That is also Kṛṣṇa. You see the Deity of Kṛṣṇa. That is Kṛṣṇa. You learn something about Kṛṣṇa. That is also Kṛṣṇa. So anyway,</p>
:śravaṇaṁ kīrtanaṁ viṣṇoḥ
:smaraṇaṁ pāda-sevanam
:arcanaṁ vandanaṁ dāsyaṁ
:sakhyam ātma-nivedanam
:([[Vanisource:SB 7.5.23|SB 7.5.23]])
<p>Any of the nine items, if you accept, you immediately contact Kṛṣṇa. Either you accept all the nine items or eight or seven or six or five or four or three or two, at least one, if you rigidly take and... Suppose this chanting. It does not cost anything. We are chanting all over the world. Anyone can chant by hearing us. It does not cost you. And if you chant, there is no loss on your part. So... But if you do, then immediately you contact Kṛṣṇa. That is the benefit. Immediately. Because Kṛṣṇa's name and Kṛṣṇa is non...</p>
<p>Abhinnatvān nāma-nāminoḥ ([[Vanisource:CC Madhya 17.133|CC Madhya 17.133]]). These are the descriptions of the Vedic literature. Abhinnatvān nāma-nāminoḥ. Nāma cintāmaṇiḥ kṛṣṇaḥ. Kṛṣṇa's name is cintāmaṇi. Cintāmaṇi means spiritual. Cintāmaṇi-prakara-sadmasu kalpa-vṛkṣa-lakṣāvṛteṣu (Bs. 5.29). These are the Vedic descriptions. Where Kṛṣṇa lives, the place is described: cintāmaṇi-prakara-sadmasu kalpa-vṛkṣa-lakṣāvṛteṣu surabhīr abhipālayantam (Bs. 5.29). So nāma, the holy name of Kṛṣṇa, is also cintāmaṇi, spiritual. Nāma cintāmaṇiḥ kṛṣṇaḥ. He is the same Kṛṣṇa, person. Nāma cintāmaṇiḥ kṛṣṇaś caitanya ([[Vanisource:CC Madhya 17.133|CC Madhya 17.133]]). Caitanya means not dead, but living entity. You can get the same benefit by chanting name as you get personally talking with Kṛṣṇa. That is also possible. But this will be gradually realized. Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ. Rasa-vigraha means the pleasure, reservoir of all pleasure. As, as you chant the name of Hare Kṛṣṇa, so gradually you relish some transcendental pleasure. Just like these boys and girls, while chanting, they're dancing in joyfulness. Nobody could follow them. But they are not crazy fellows, that they're chanting. Actually, they're getting some pleasure, transcendental pleasure. Therefore they're dancing. It is not that the dog-dance. No. It is really spiritual dance, the soul's dance. So... Therefore, He's called rasa-vigraha, reservoir of all pleasure.</p>
<p>Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ pūrṇaḥ ([[Vanisource:CC Madhya 17.133|CC Madhya 17.133]]). Complete. Not that one percent less than Kṛṣṇa. No. Cent percent Kṛṣṇa. Complete. Pūrṇa. Pūrṇa means complete. Pūrṇaḥ śuddhaḥ. Śuddha means purified. There is contamination in the material world. Material, any name you chant, because it is materially contaminated, you cannot continue it for very long. This is another experience. But this chanting of Hare Kṛṣṇa mantra, if you go on chanting for twenty-four hours, you'll never feel fatigued. That is the test. You go on chanting. These boys can chant twenty-four hours, without eating anything, without drinking water. It is so nice. Because it is complete, spiritual, śuddha. Śuddha means pure. Not materially contaminated. Material pleasure, any pleasure... The highest pleasure in the material world is sex. But you cannot enjoy it twenty-four hours. That is not possible. You can enjoy it for few minutes. That's all. Even if you are forced to enjoy, you'll reject it: "No, no more." That is material. But spiritual means there is no end. You can enjoy perpetually, twenty-four hours. That is spiritual enjoyment. Brahma-saukhyam anantam ([[Vanisource:SB 5.5.1|SB 5.5.1]]). Anantam. Anantam means unending.</p>
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