View source for They (the living entities) please only because they bring pleasure to the self. For this reason, one is self-centered and is attached to his body and self more than he is to relatives like wife, children and friends

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<h2>Other Books by Srila Prabhupada</h2>
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<h3>Krsna, The Supreme Personality of Godhead</h3>
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They please only because they bring pleasure to the self. For this reason, one is self-centered and is attached to his body and self more than he is to relatives like wife, children and friends. If there is some immediate danger to one’s own person, he first of all takes care of himself, then others. That is natural. That means he loves his own self more than anything else.
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[[Vanisource:KB 14|Krsna Book, 14]]
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As soon as Brahmā left, Lord Śrī Kṛṣṇa immediately returned to the bank of the Yamunā and rejoined His calves and cowherd boyfriends, who were situated just as they had been on the very day they had vanished. Kṛṣṇa had left His friends on the bank of the Yamunā while they were engaged in lunch, and although He returned exactly one year later, the cowherd boys thought that He had returned within a second. That is the way Kṛṣṇa’s different energies act. It is stated in the Bhagavad-gītā that Kṛṣṇa Himself is residing in everyone’s heart, and He causes both remembrance and forgetfulness. All living entities are controlled by the supreme energy of the Lord, and sometimes they remember and sometimes they forget their constitutional position. His friends, being controlled in such a way, could not understand that for one whole year they were absent from the Yamunā’s bank and were under the spell of Brahmā’s illusion. When Kṛṣṇa appeared before the boys, they thought, “Kṛṣṇa has returned within a minute.” They began to laugh, thinking that Kṛṣṇa was not willing to leave their lunchtime company. They were very jubilant and invited Him, “Dear friend Kṛṣṇa, You have come back so quickly! All right, we have not as yet begun our lunch, not even taken one morsel of food. So please come and join us, and let us eat together.” Kṛṣṇa smiled and accepted their invitation, and He began to enjoy the lunchtime company of His friends. While eating, Kṛṣṇa was thinking, “These boys believe that I have come back within a second, but they do not know that for the last year I have been involved with the mystic activities of Lord Brahmā.”

After finishing their lunch, Kṛṣṇa and His friends and calves began to return to their Vrajabhūmi homes. While passing, they enjoyed seeing the dead carcass of Aghāsura in the shape of a gigantic serpent. When Kṛṣṇa returned home to Vrajabhūmi, He was seen by all the inhabitants of Vṛndāvana. He was wearing a peacock feather in His helmet, which was also decorated with forest flowers. Kṛṣṇa was also garlanded with flowers and painted with different colored minerals collected from the caves of Govardhana Hill. Govardhana Hill is always famous for supplying natural red oxides, and Kṛṣṇa and His friends painted their bodies with them. Each of them had a bugle made of buffalo horn and a stick and a flute, and each called his respective calves by their particular names. They were so proud of Kṛṣṇa’s wonderful activities that, while entering the village, they all sang His glories. All the gopīs in Vṛndāvana saw beautiful Kṛṣṇa entering the village. The boys composed nice songs describing how they were saved from being swallowed by the great serpent and how the serpent was killed. Some described Kṛṣṇa as the son of Yaśodā, and others as the son of Nanda Mahārāja. “He is so wonderful that He saved us from the clutches of the great serpent and killed him,” they said. But little did they know that one year had passed since the killing of Aghāsura.

In this regard, Mahārāja Parīkṣit asked Śukadeva Gosvāmī how the inhabitants of Vṛndāvana suddenly developed so much love for Kṛṣṇa although He was not a member of any of their families. Mahārāja Parīkṣit inquired, “During the absence of the original cowherd boys, when Kṛṣṇa expanded Himself, why is it that the boys’ parents became more loving toward Him than toward their own sons? Also, why did the cows become so loving toward the calves, more than toward their own calves?”

Śukadeva Gosvāmī told Mahārāja Parīkṣit that every living entity is actually most attached to his own self. Outward paraphernalia such as home, family, friends, country, society, wealth, opulence and reputation are all only secondary in pleasing the living entity. They please only because they bring pleasure to the self. For this reason, one is self-centered and is attached to his body and self more than he is to relatives like wife, children and friends. If there is some immediate danger to one’s own person, he first of all takes care of himself, then others. That is natural. That means he loves his own self more than anything else. The next important object of affection, after his own self, is his material body. A person who has no information of the spirit soul is very much attached to his material body, so much so that even in old age he wants to preserve the body in so many artificial ways, thinking that his old and broken body can be saved. Everyone is working hard day and night just to give pleasure to his own self, under either the bodily or spiritual concept of life. We are attached to material possessions because they give pleasure to the senses or to the body. The attachment to the body is there only because the “I,” the spirit soul, is within the body. Similarly, when one is further advanced, he knows that the spirit soul is pleasing because it is part and parcel of Kṛṣṇa. Ultimately, it is Kṛṣṇa who is pleasing and all-attractive. He is the Supersoul of everything. And in order to give us this information, Kṛṣṇa descends and tells us that the all-attractive center is He Himself. Without being an expansion of Kṛṣṇa, nothing can be attractive.

Whatever is attractive within the cosmic manifestation is due to Kṛṣṇa. Kṛṣṇa is therefore the reservoir of all pleasure. The active principle of everything is Kṛṣṇa, and highly elevated transcendentalists see everything in connection with Him. In the Caitanya-caritāmṛta it is stated that a mahā-bhāgavata, or highly advanced devotee, sees Kṛṣṇa as the active principle in all movable and immovable living entities. Therefore he sees everything within this cosmic manifestation in relation to Kṛṣṇa. For the fortunate person who has taken shelter of Kṛṣṇa as everything, liberation is already there. He is no longer in the material world. This is confirmed in the Bhagavad-gītā: Whoever is engaged in the devotional service of Kṛṣṇa is already on the brahma-bhūta, ([[Vanisource:SB 4.30.20|SB 4.30.20]]) or spiritual, platform. The very name Kṛṣṇa suggests piety and liberation. Anyone who takes shelter of the lotus feet of Kṛṣṇa enters the boat for crossing over the ocean of nescience. For him, this vast expanse of the material manifestation becomes as insignificant as the water in a calf’s hoofprint. Kṛṣṇa is the shelter of all great souls, and He is also the shelter of the material worlds. For one who is on the platform of Kṛṣṇa consciousness, Vaikuṇṭha, or the spiritual world, is not far away. He does not live within the material world, where there is danger at every step.
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