View source for The conclusion is that those who are rich men in society should construct beautiful temples and arrange for the worship of Visnu, so that people may be attracted to visit such temples and thereby be offered the opportunity of dancing before the Lord

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[[Category:The Nectar of Devotion Chapter 09 - Further Considerations of Devotional Principles]]
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<h2>Other Books by Srila Prabhupada</h2>
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<h3>Nectar of Devotion</h3>
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The conclusion is that those who are rich men in society should construct beautiful temples and arrange for the worship of Viṣṇu, so that people may be attracted to visit such temples and thereby be offered the opportunity of dancing before the Lord, or chanting the holy name of the Lord, or else of hearing the holy name of the Lord. In this way, everyone will be given the chance to elevate himself to the kingdom of God.
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[[Vanisource:NOD 9 (1970)|Nectar of Devotion, 9]]
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It is stated in the Viṣṇu-rahasya: "Any person who can arrange for service to the Lord in the same way that a king is given service by his attendants is surely elevated to the abode of Kṛṣṇa after death." Actually, in India, the temples are just like royal palaces. They are not ordinary buildings because the worship of Kṛṣṇa should be performed in just the way that a king is worshiped in his palace. So in Vṛndāvana there are many hundreds of temples wherein the Deity is worshiped exactly like a king. In the Nāradīya Purāṇa it is stated: "If a person stays in the Lord's temple even for a few moments, he can surely achieve the transcendental kingdom of God."

The conclusion is that those who are rich men in society should construct beautiful temples and arrange for the worship of Viṣṇu, so that people may be attracted to visit such temples and thereby be offered the opportunity of dancing before the Lord, or chanting the holy name of the Lord, or else of hearing the holy name of the Lord. In this way, everyone will be given the chance to elevate himself to the kingdom of God. In other words, even a common man, simply by visiting such a temple, will be able to attain the highest benedictions, not to mention the devotees who are constantly engaged in the service of the Lord in full Kṛṣṇa consciousness.

In this connection, there is a statement in the [[Vanisource:SB 4.21.31|Fourth Canto]] of the Śrīmad-Bhāgavatam, wherein King Pṛthu says to his subjects: "My dear citizens, please note that the Supreme Personality of Godhead, Hari, is actually the deliverer of all fallen conditioned souls. No demigod can perform this act of delivering the conditioned souls, because the demigods themselves are conditioned. A conditioned soul cannot deliver another conditioned soul. Only Kṛṣṇa or His bona fide representative can deliver him. The Ganges water which is flowing down from the toe of Lord Viṣṇu falls upon the earthly planet and other planets and thereby delivers all the conditioned sinful living entities. So what need is there to speak of the deliverance of persons who are always engaged in the service of the Lord? There is no doubt about their liberation, even if they have stocks of sinful activities from many, many births." In other words, a person who is engaged in the worship of the Deities can minimize his stock of sinful reactions coming from many, many previous births. This process of worshiping the Deity has already been described, and one should try to follow these rules and regulations seriously.

In the Liṅga Purāṇa there is a statement about glorifying and singing about the Lord. It is said there: "A brāhmaṇa who is constantly engaged in singing the glories of the Lord is surely elevated to the same planet as the Supreme Personality of Godhead. Lord Kṛṣṇa appreciates this singing even more than the prayers offered by Lord Śiva."

When a person loudly chants the glories of the Lord's activities, qualities, form, etc., it is called saṅkīrtana. Saṅkīrtana also refers to the congregational chanting of the holy name of the Lord.

In the Viṣṇu-dharma there is a statement glorifying this process of congregational chanting: "My dear King, this word 'Kṛṣṇa' is so auspicious that anyone who chants this holy name immediately gets rid of the resultant actions of sinful activities from many, many births." That is a fact. There is the following statement in Caitanya-Caritāmṛta: "A person who chants the holy name of Kṛṣṇa once can counteract the resultant actions of more sinful activities than he is able to perform." A sinful man can perform many, many sinful activities, but he is unable to perform so many that they cannot be wiped out by one single uttering of "Kṛṣṇa."
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