View source for This is because those great kings could not even conquer the false consciousness of "I am this body, and this is my property." Thus they simply created enmity with rival kings, fought with them and died without having discharged life's real mission

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[[Category:Bhagavatam Verses Spoken by Sukadeva Gosvami - Vaniquotes]]
[[Category:Srimad-Bhagavatam, Canto 05 Chapter 14 - The Material World as the Great Forest of Enjoyment]]
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<h2>Srimad-Bhagavatam</h2>
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<h3>SB Canto 5</h3>
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This is because those great kings could not even conquer the false consciousness of "I am this body, and this is my property." Thus they simply created enmity with rival kings, fought with them and died without having discharged life's real mission.
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[[Vanisource:SB 5.14.40|SB 5.14.40, Translation and Purport]]
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There were many great saintly kings who were very expert in performing sacrificial rituals and very competent in conquering other kingdoms, yet despite their power they could not attain the loving service of the Supreme Personality of Godhead. This is because those great kings could not even conquer the false consciousness of "I am this body, and this is my property." Thus they simply created enmity with rival kings, fought with them and died without having discharged life's real mission.
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The real mission of life for the conditioned soul is to reestablish the forgotten relationship with the Supreme Personality of Godhead and engage in devotional service so that he may revive Kṛṣṇa consciousness after giving up the body. One doesn't have to give up his occupation as a brāhmaṇa, kṣatriya, vaiśya, śūdra or whatever. In any position, while discharging his prescribed duty, one can develop Kṛṣṇa consciousness simply by associating with devotees who are representatives of Kṛṣṇa and who can teach this science. Regretfully, the big politicians and leaders in the material world simply create enmity and are not interested in spiritual advancement. Material advancement may be very pleasing to an ordinary man, but ultimately he is defeated because he identifies himself with the material body and considers everything related to it to be his property. This is ignorance. Actually nothing belongs to him, not even the body. By one's karma, one gets a particular body, and if he does not utilize his body to please the Supreme Personality of Godhead, all his activities are frustrated. The real purpose of life is stated in Śrīmad-Bhāgavatam ([[Vanisource:SB 1.2.13|SB 1.2.13]]):

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:ataḥ pumbhir dvija-śreṣṭhā</dd><dd>varṇāśrama-vibhāgaśaḥ</dd><dd>svanuṣṭhitasya dharmasya</dd><dd>saṁsiddhir hari-toṣaṇam
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It really doesn't matter what activity a man engages in. If he can simply satisfy the Supreme Lord, his life is successful.

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