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{{youtube_right|nGnKs5P55Ro|Reciprocating Our Pleasure With Krishna <br />- Prabhupada 0735}}
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'''[[Vanisource:680326 - Lecture BG 07.01 - San Francisco|680326 - Lecture BG 07.01 - San Francisco]]'''
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Īśvaraḥ paramaḥ kṛṣṇaḥ sac-cid-ānanda-vigrahaḥ (Bs. 5.1). Anādi "He has no beginning, but He is the beginning of everyone." Anādir ādir govindaḥ. "And His name is Govinda." Go means senses and go means cow and go means land. So He is the proprietor of all land, He is the proprietor of all cows, and He is the, I mean to say, pleasure for all senses.

We are after sense pleasure, but our perfection of sense pleasure can be achieved when we reciprocate our pleasure with Kṛṣṇa. Therefore His name is Govinda. Govindam Adi-puruṣaṁ tam ahaṁ bhajāmi. Govinda is the Supreme original Personality of Godhead. 
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