This whole Kṛṣṇa conscious movement is nothing to stop, but to change the standard of pleasure from the standard of temporary, flickering pleasure to the permanent, eternal pleasure. That is the program of Kṛṣṇa consciousness. So anyone who's interested to be . . . to accept the standard of pleasure which is eternal and continual, for them this Kṛṣṇa consciousness movement is very nice. And those who are interested, "Never mind, we have got a temporary life, temporary pleasure. We enjoy this materialistic way of life. No," so for them Kṛṣṇa consciousness movement has no meaning.
But those who are interested to attain that standard of pleasure which is eternal, for them this Kṛṣṇa consciousness movement is essential. That is . . . that we have discussed in the last meeting that, "My dear . . ." Ṛṣabhadeva addressed His sons, sons, "My dear boys," that "if you want perpetual, eternal happiness, nonbreaking happiness, then you try to purify your existence, and for that, you try to accept some austerity."
The same example: just like the patient is accepting voluntarily some austerity. He has got the desire to take some kind of food. But because he wants to go the healthy condition of life, he's following the instruction of the physician that he cannot take. Just try to understand. If you think that this Kṛṣṇa consciousness movement is restricting so many things . . . not so many things. That is very simple. Just like we don't allow illicit sex life. We don't allow intoxication. We don't allow meat-eating. We don't allow gambling. Of course, these four things don't . . . mean very severe things for the present population. But if anyone is serious about attaining eternal happiness . . . just like this patient in the hospital is following the physician's instruction—he has to follow it, voluntarily. This is called austerity.