Constantly, without any cessation. Is it very difficult? You can chant while you are walking in the street, "Hare Kṛṣṇa." Who checks you? There is no tax, there is no price, and if there is some gain, why don't you try it? If there is any gain by chanting Hare Kṛṣṇa, oh, it is better to give it a trial. We are not charging anything; the government is not taxing anything. You can chant: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Just see the result. At least for one week you chant. It is very nice thing.
One does not require to be highly educated or very rich or very beautiful or very famous. No. Anyone. Anyone. Simply God has given us this tongue, we can vibrate nicely. Chant Hare Kṛṣṇa, just see the result. I think one of our students, Śrīmān Hayagrīva Brahmacārī, he will give you a nice experience, when he first came here in this class and chanted on the way, how did he feel. There are many instances. Yes.
So our only appeal to you, all people of the world, that we are embarrassed with so many problems. So we say this is the only solution. There is no price; there is no tax; there is no, I mean to say, imposition of previous qualification. Simply chant Hare Kṛṣṇa. This is our propaganda. And see the result. Sixteen words: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare. And . . .
On the whole, there are three words only—Hare, Kṛṣṇa and Rāma. So these three words, they are nicely set up in sixteen words: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma . . . so we request everyone to chant this transcendental vibration and see the result. There is no question that you have to change your religion, you have to change your dress, change your occupation. No. Simply go on chanting.
(pause) (break) . . . pratyakṣa avagamaṁ dharmyaṁ su-sukhaṁ kartum avyayam (BG 9.2). In the Bhagavad-gītā it is stated that this, this process of devotional service to the Lord, is pratyakṣam avagamaṁ dharmyaṁ. There are many types of religious principles or religiousness, but here is the religion which you can directly perceive. Which you can directly perceive.
Pratyakṣa avagamaṁ dharmyaṁ. And su-sukhaṁ. Su-sukhaṁ means very easy to perform. Very easy. Anyone, even a child, can perform. Su-sukhaṁ kartum avyayam. Avyayam means imperishable. If you chant for a minute, it will never go in vain. Avyayam. It will never go in vain. A great opportunity.
So we should take this opportunity. Pratyakṣa ava . . . rāja-vidyā rāja-guhyam (BG 9.2). This is called rāja-vidyā, the knowledge, the king of all knowledge. Rāja-guhyam: the king of all confidential things. Rāja-vidyā rāja-guhyaṁ pavitraṁ paramam idam, and very pure, and sublime.
Pratyakṣam avagamaṁ dharmyaṁ: and it is directly perceived; su-sukham, and very easy to perform; avyayam, never to be destroyed. Whatever you do, that is your asset. If you do one percent, that is your asset. So actually it is so. So our request is that you take up this chanting and be happy.