If we don't try to see God during our lifetime, then there will be an incidence which is sure—"As sure as death." That death is God. So to the atheistic person, death is God. And to the theistic person, they can see, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Those who have developed love of God, oh, they are enjoying the transcendental pleasure in every moment by seeing the artistic work of Kṛṣṇa. So that is the position of a devotee.
So we request everyone to become devotee and Kṛṣṇa conscious so that you will find everywhere the artistic work of Kṛṣṇa. Everywhere. Sarvatra sphuraya tāra iṣṭa-deva-mūrti, sthāvara-jaṅgama dekhe nā dekhe tāra mūrti (CC Madhya 8.274). Just like if you are drinking water . . . these things are very nicely described in the Bhagavad-gītā. So you are thirsty, you require water. And when you drink water, you feel so much pleasure. Sa vai. Kṛṣṇa is the reservoir of pleasure, all pleasure. So raso vai saḥ. So that pleasure, by drinking water, that pleasure is Kṛṣṇa. That is stated, raso 'ham apsu kaunteya (BG 7.8). For ordinary person who cannot appreciate Kṛṣṇa, Kṛṣṇa is giving instruction that "When you drink water, the taste which quench your thirst and you feel relief, that is Kṛṣṇa." Raso 'ham apsu kaunteya. (break) . . . in day and night. So if you simply try to understand that this taste is Kṛṣṇa, or God, you become God conscious. You become Kṛṣṇa conscious.