This is life of Kṛṣṇa, worshiping Kṛṣṇa in the temple, to sell Kṛṣṇa's books, Śrīmad-Bhāgavatam, Bhagavad-gītā, to think of Kṛṣṇa—Hare Kṛṣṇa, Hare Kṛṣṇa—to eat kṛṣṇa-prasādam, to take all risk for Kṛṣṇa, to do work for Kṛṣṇa, as Arjuna, to fight for Kṛṣṇa. He did not like to fight, but for Kṛṣṇa's sake he fought. So fight for Kṛṣṇa, work for Kṛṣṇa, think of Kṛṣṇa, eat kṛṣṇa-prasādam, talk of Kṛṣṇa, read for Kṛṣṇa. So Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa. This is life. This is Kṛṣṇa consciousness.
So this is very glorified life. Here it is said that varīyān eṣa te praśnaḥ kṛto loka-hitaṁ nṛpa (SB 2.1.1). So ātmavit-sammataḥ puṁsāṁ śrotavyādiṣu yaḥ paraḥ. Paraḥ means the supreme perfect. You are hearing the Śrīmad-Bhāgavatam about Kṛṣṇa. There are many subject matter of hearing. Just like in newspaper you hear so many news. But if you hear something about Kṛṣṇa, that is the only perfect thing. That news has been published in this morning, many papers, "Kṛṣṇa . . . the leader of the Kṛṣṇa movement," or "This Kṛṣṇa . . . Hare Kṛṣṇa movement." There is some vibration of the word "Kṛṣṇa." That makes the atmosphere purified, surcharged. So many thousands and millions of people will read "Kṛṣṇa." Willing or unwillingly, they'll read "Kṛṣṇa." (laughter) That is their profit. Varīyān eṣa te praśnaḥ, loka-hitam. Immediately, they once utter the word "Kṛṣṇa," they become benefited. Never mind what is the news. Oh, we don't care for that. (laughter) But because they will utter the word "Kṛṣṇa," that is our profit. That is our profit for Kṛṣṇa consciousness movement.