We request everyone to become devotee and Kṛṣṇa conscious so that you will find everywhere the artistic work of Kṛṣṇa. Everywhere. Sarvatra sphuraya tāra iṣṭa-deva-mūrti, sthāvara-jaṅgama dekhe nā dekhe tāra mūrti (CC Madhya 8.274). Just like if you are drinking water . . . these things are very nicely described in the Bhagavad-gītā. So you are thirsty, you require water. And when you drink water, you feel so much pleasure. Sa vai. Kṛṣṇa is the reservoir of pleasure, all pleasure. So raso vai saḥ. So that pleasure, by drinking water, that pleasure is Kṛṣṇa. That is stated, raso 'ham apsu kaunteya (BG 7.8). For ordinary person who cannot appreciate Kṛṣṇa, Kṛṣṇa is giving instruction that "When you drink water, the taste which quench your thirst and you feel relief, that is Kṛṣṇa." Raso 'ham apsu kaunteya. (break) . . . in day and night. So if you simply try to understand that this taste is Kṛṣṇa, or God, you become God conscious. You become Kṛṣṇa conscious.
So it is not very difficult to become Kṛṣṇa conscious. Simply you require little training. And if you read Bhagavad-gītā as it is, without any rascaldom, I mean to say, interpretation—as it is, the way it is stated—raso 'ham apsu kaunteya, if you take this, you become God conscious. You become Kṛṣṇa conscious. And if you become Kṛṣṇa conscious, then your life is successful. Tyaktvā dehaṁ punar janma naiti mām eti (BG 4.9). It is very easy and no loss, but the gain is very great.