After reading your newspaper, you throw it away. It has no . . . after one hour of its publication, it has no value. But this Bhagavad-gītā, it was spoken five thousand years ago, still they are being read with respect and honor. So this kind of literature should be read, not a literature which is printed and you read and glance over and throw it away.
So that is man-manā, thinking of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. Kṛṣṇa says: "You become My devotee." Man-manā bhava mad-bhaktaḥ mad-yājī (BG 9.34): "You worship Me." Māṁ namaskuru: "Offer your obeisances unto Me." Now, all these item, there is no expenditure, and anyone can do. Even the child can do. What is the difficulty? Factually our children, Kṛṣṇa conscious children, do that. The father, mother offers obeisances, and the child imitates—he also offers obeisance, bows down. So this offering obeisances to Kṛṣṇa will not go in vain. It will have effect.
So it is inexpensive. It is very simple, without any loss. Suppose you have got a picture of Kṛṣṇa and you simply think of the picture, man-manā, and you offer a little lamp, a little incense, and if you don't offer, if you simply offer your respect, what is your loss? Is there any loss? (break) We are all businessmen. We calculate everything in terms of loss and profit. So there is no loss. That's a fact.