If you can make your Kṛṣṇa consciousness society perfectly Kṛṣṇa conscious, wherever you will go, they will become Kṛṣṇa conscious, simply by your presence. So you have to become perfect in Kṛṣṇa consciousness. There should be no adulteration. That adulteration means that knowledge and fruitive activities and material desires. If Kṛṣṇa consciousness is freed from these three kinds of contamination, then that is pure.