We are searching after ānanda, bliss, but we do not know where to get bliss. We are trying to get bliss in this material world by eating meat, eating wine, drinking wine, by sex. They are trying to get ānanda. That is not ānanda. Ānanda is what is satyānanda. These ānandas, these pleasures—flickering, for few minutes, for few hours. That is not ānanda. Ānanda means satyānanda, real ānanda, real ānanda. What is that real ānanda? Brahma-sukha. That ānanda is in exchange with the Supreme Brahman. Brahma-saukhyam anantam (SB 5.5.1). That is anantam, unlimited ānanda.