Prabhupāda: This is called illusion. I am not the proprietor, but I am thinking I am... This is called illusion. So Kṛṣṇa consciousness means to remove this illusion, to accept the real fact. That is Kṛṣṇa consciousness. Kṛṣṇa consciousness is nothing that is (indistinct) manufactured artificially. To come to your real position. Just like a madman has got in some consciousness. He's thinking so many crazy ways. That sort of consciousness will not help us. If we actually come to Kṛṣṇa consciousness, that is our perfection.