Krishna's Name - Prabhupada 0172
740627 - Lecture BG 03.27 at Town Hall - Melbourne
There the everything—there is no difference between the name and the substance. Here in this material world the name and the substance, different. Just like if I am thirsty, I want water. So the water must come to me. If I simply chant, "Water, water, water," that will not be effective, because it is relative world. But in the transcendental world, Kṛṣṇa is the name of God and it is God also. So by chanting Hare Kṛṣṇa, you are directly in contact with God. This is the meaning of Hare Kṛṣṇa.