Even Caitanya Mahāprabhu, who is actually Kṛṣṇa, He avoided to be addressed as Kṛṣṇa. And these rascals, false, they are claiming "Kṛṣṇa." Just see. Kṛṣṇa Himself, in Vṛndāvana . . . in Vṛndāvana, when Kṛṣṇa, Caitanya Mahāprabhu was present, many devotees used to come and address Him, "My Lord, You are Kṛṣṇa." Caitanya Mahāprabhu used to block His ears, "Don't say like that. Don't say. It is a great offense to address a man as Viṣṇu, as Kṛṣṇa." He taught us like that. And these rascals, they're declaring, "I am God. I am Kṛṣṇa." "I am God, I am Kṛṣṇa."
So only the rascals will follow such rascals. A man is known by his company. So God has become so cheap. God, they, there are incarnation, there are hundreds and thousands of incarnation, but to accept that incarnation we have to follow the direction of the śāstra. The śāstra, in every incarnation is described there, His symptoms are described there. When Rāmacandra is described, He is . . . what did He do, that is also given there. Even Lord Buddha's activities are there in the śāstra—he's accepted an incarnation. Kīkaṭeṣu bhaviṣyati(SB 1.3.24). Lord Kṛṣṇa's, Lord Balarāma. Everything is described there. Lord Caitanya.