We are teaching our students in that way, how to think of Kṛṣṇa always. Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. (break) . . . walk on the street, and if you chant Hare Kṛṣṇa, you remember Kṛṣṇa. There is no tax for it. There is no loss for it. Suppose if you are free, traveling on the bus or on the train, you have got time.
So instead of reading so many news from the newspaper, if you utilize . . . the newspaper means the repeated thing. Every morning you see something: "Somebody has stolen, somebody has killed, some political leaders have bluffed you," and so many things, the same thing, repetition of the same.
This is also repetition, Hare Kṛṣṇa, but by this repetition, you enlighten your spiritual life. And by that repetition, you simply waste your time, that carvita-carvaṇānām. So after reading your newspaper, you throw it away. It has no . . . after one hour of its publication, it has no value. But this Bhagavad-gītā, it was spoken five thousand years ago, still they are being read with respect and honor. So this kind of literature should be read, not a literature which is printed and you read and glance over and throw it away.
So that is man-manā, thinking of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. Kṛṣṇa says: "You become My devotee." Man-manā bhava mad-bhaktaḥ mad-yājī (BG 9.34): "You worship Me." Māṁ namaskuru: "Offer your obeisances unto Me." Now, all these item, there is no expenditure, and anyone can do. Even the child can do. What is the difficulty?