Of course, we approach everyone to preach this science of God consciousness, but it is very difficult. Those who have taken to this atheistic view, āsuri-bhāvam āśritāḥ . . . āsuri . . . just like we have got examples in our Vedic science, Vedic knowledge. There were many atheistic person like Kaṁsa, Rāvaṇa, Hiraṇyakaśipu, Dantavakra, they never accepted existence of God. But they had to accept the existence of God at the time of death. Therefore in the Bhagavad-gītā it is said, mṛtyuḥ sarva-haraś ca aham (BG 10.34), that "Death, which takes away everything from everyone, that is . . . that death I am."
So if we don't try to see God during our lifetime, then there will be an incidence which is sure—"As sure as death." That death is God. So to the atheistic person, death is God. And to the theistic person, they can see, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Those who have developed love of God, oh, they are enjoying the transcendental pleasure in every moment by seeing the artistic work of Kṛṣṇa. So that is the position of a devotee.
So we request everyone to become devotee and Kṛṣṇa conscious so that you will find everywhere the artistic work of Kṛṣṇa. Everywhere. Sarvatra sphuraya tāra iṣṭa-deva-mūrti, sthāvara-jaṅgama dekhe nā dekhe tāra mūrti (CC Madhya 8.274). Just like if you are drinking water . . . these things are very nicely described in the Bhagavad-gītā. So you are thirsty, you require water. And when you drink water, you feel so much pleasure. Sa vai. Kṛṣṇa is the reservoir of pleasure, all pleasure. So raso vai saḥ. So that pleasure, by drinking water, that pleasure is Kṛṣṇa. That is stated, raso 'ham apsu kaunteya (BG 7.8). For ordinary person who cannot appreciate Kṛṣṇa, Kṛṣṇa is giving instruction that "When you drink water, the taste which quench your thirst and you feel relief, that is Kṛṣṇa." Raso 'ham apsu kaunteya.