This process, Kṛṣṇa consciousness movement, is to teach people how to increase his attachment for Kṛṣṇa. There are many processes. The beginning of the Kṛṣṇa consciousness is śraddhā, a little faith. That is the beginning. Adau śraddhā. Śraddhā means to accept that, "This is a nice movement." "This a nice movement." Just like you have come here with this śraddhā, little faith that, "What these people are making in Kṛṣṇa consciousness movement? Let us go and see." This is called śraddhā. This is the first thing. So you have to increase this śraddhā. How? Adau śraddhā tataḥ sādhu-saṅga (CC Madhya 22.83). If you want to increase this śraddhā, then you have to make association with the devotees.
Just like all these European, American, Canadians, all my devotees, they came first to me when I began this Kṛṣṇa consciousness movement in New York. I was chanting underneath a tree, and these boys and girls, they were coming. So that was śraddhā. Then as they gradually came to me, that is called sādhu-saṅga. Just like anything you want to learn, you must associate with such kind of men. If you want to learn business, there are so many business corporation, association. So sometimes you become member in the stock exchange and other association to learn their business and make progress in their business. Similarly, if you want to increase your love for Kṛṣṇa, or God, you must associate with persons who are interested in this business—devotees.