Immediately he becomes. We are trying to become, to understand ahaṁ brahmāsmi. So this realization immediately become effective if one is a pure devotee. Māṁ ca yo 'vyabhicāreṇa bhakti-yogena sevate, sa guṇān samatītyaitān (BG 14.26). He is above all these three qualities
Effective (Lectures)
Appearance