...people, they're all the same. As soon as we speak of Kṛṣṇa consciousness, they respond immediately. That is my experience. Actually that is a fact. In the Caitanya-caritāmṛta, it is said, nitya-siddha kṛṣṇa-prema sādhya kabhu naya, śravaṇādi-śuddha-citte karaye udaya (CC Madhya 22.107). The Kṛṣṇa consciousness is there in everyone's heart. It is dormant. But it is contaminated and covered by the material dirty things.