Except for the association of pure devotees, all association is kaitava, or cheating. This is confirmed in Śrīmad-Bhāgavatam (1.1.2), which states, "All cheating processes, which obstruct transcendental realization, are to be thrown off. By Śrīmad-Bhāgavatam one can understand reality as it is, and such understanding helps one transcend the three kinds of material miseries. Śrīmad-Bhāgavatam was compiled by the greatest sage, Vyāsadeva, and it is a work coming out of his mature experience. By understanding Śrīmad-Bhāgavatam and rendering devotional service, one can immediately capture the Supreme Lord within his heart."