Kṛṣṇa-bhakti nitya-siddha sādhya kabhu naya. This Kṛṣṇa consciousness is an eternal fact. It is nothing that by this organization we are imposing upon you something extra. No. It is within you. It is within every living entity. Any living entity—never mind whether he is human being or animal... When Lord Caitanya was singing this Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, He was passing through jungles, forests, and the tigers, the elephants, the stags, and all, I mean to, forest animals, they joined. They joined. It is such a thing. Of course, it depends on the pure-hearted chanting. As we become... This is the process. As we become advanced in this chanting method, similarly, our heart becomes freed from all the dirty things of material contact. So even the animals can be captivated by this chanting, what to speak of human beings.