Prabhupāda: ...Personality of Godhead, who stops our struggle for existence and raises to the platform of eternal life, bliss, and knowledge. To be more clear, everyone is trying to get eternal life. The whole human society is trying to get the highest perfection of knowledge, and they are trying also, by so many methods, to become happy, blissful. But they are being confused and baffled. Therefore if we take to Kṛṣṇa consciousness, these things will be easily achieved.