Ordinary people, they are working day and night very hard, but what is the purpose? The purpose is sense gratification. The same desires, strong desires that, "I must get it done; I must have it," for Kṛṣṇa, then it becomes Kṛṣṇa consciousness.
We say "consciousness." Simply you have to change the consciousness. In the material world, the consciousness is for sense gratification. I want to possess these things, because I want to satisfy my senses. This is the impetus, economic impetus. Otherwise nobody would work hard. He wants to satisfy his senses or expanded senses. His senses or family senses or nation's senses, community senses—the purpose is sense gratification; it may be centralized or expanded. This is the world going on. This is another . . . one consciousness. The other consciousness,not other—the consciousness is there, either this way or that way—if it is changed into Kṛṣṇa's satisfaction, as our consciousness is now for my sense gratification, my society's sense gratification, my nation's sense gratification, similarly, if we change it to Kṛṣṇa's sense gratification, then we become perfect. This is Kṛṣṇa consciousness movement.