The tree is my brother, the ant is my brother, the bull is my brother, the American is my brother, the Indian is my brother, the Chinese my brother. This is universal. Therefore you have to develop Kṛṣṇa consciousness before you talk of this nonsense universal brotherhood and this United Nations and all this nonsense. These are useless talks if you have no idea how to think of universal brotherhood or United Nations. Useless. Therefore they are talking for years, years. Still, they are the same fools. Don't you see? The United Nations, they have got their headquarters here. Simply talking nonsense. That's all. That is their business.
So unless there is full-fledged Kṛṣṇa consciousness, there cannot by any improvement of the world situation. You have to learn it. So how to do that? Kṛṣṇa says, mayy āsakta-manāḥ. You have to develop your attachment for Kṛṣṇa. Begin it. Now, begin, not begin it. That is a very difficult job. But you can do it. It is difficult. Just as we have got a few students here, sincere students, both boys and... They are developing. If not complete, but they are developing, Kṛṣṇa. Otherwise, why they shall waste their time in chanting Hare Kṛṣṇa? They are developing. And it can be developed. You can develop love for anything if you try for it. But Kṛṣṇa development, Kṛṣṇa conscious development is very natural because Kṛṣṇa is not a thing belonging to a particular type of religion or sect or society. Kṛṣṇa claims that "I belong to everyone." Therefore, originally, you are all connected with Kṛṣṇa. Simply you have forgotten.
So this process of chanting is to invoke your remembrance for Kṛṣṇa. That's all. It is not that we are implementing something artificially in you. No. Kṛṣṇa is already connected with you. You have forgotten, and we are trying to give you the process how you can revive your original consciousness. So mayy āsakta-manāḥ. So when you come to this place, temple, this is the beginning. This the beginning of Kṛṣṇa consciousness. If you see Kṛṣṇa or Kṛṣṇa's devotees, if you chant "Kṛṣṇa..." Kṛṣṇa is not different from the name because He's absolute. He is not different. The word "Kṛṣṇa" and the person Kṛṣṇa, or God Kṛṣṇa, is not different, because everything is Kṛṣṇa. The oneness, the philosophy of monism or pantheism, is perfect. When that oneness comes in understanding Kṛṣṇa, that is perfection. If Kṛṣṇa is the Supreme Absolute Truth from whom everything is emanating, then everything is Kṛṣṇa.