Prabhupāda: People are starting vegetarian society to become vegetarian, a very uplifted society. But the persons who are in Kṛṣṇa conscious, they are already vegetarian. That means the people in the ordinary status, they are trying to acquire some good qualities, but in Kṛṣṇa conscious person you will find all the good qualities automatically. That is the difference. So Kṛṣṇa consciousness, Kṛṣṇa conscious person is not interested that this is good work or this is bad work. He is interested with Kṛṣṇa. Because his activities in Kṛṣṇa consciousness is all transcendental, better than good, śuddha-sattva, pure goodness. In the material world, the goodness, the quality of goodness is sometimes tinged with passion and ignorance. But in pure goodness, which is Kṛṣṇa consciousness, there is no tinge of passion or ignorance. Automatically everything is good. Yes.
Devotee: "Anyone who acts for his sense gratification, either in goodness or in passion, is liable to the reaction, good or bad."
Prabhupāda: Yes. That is explained.