If you believe Kṛṣṇa consciousness, even if you are not successful to finish the business of Kṛṣṇa consciousness in this life, next life your birth is guaranteed as human being, either in a very rich family or in a very pure family. Śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo sañjāyate (BG 6.41). Yoga-bhraṣṭaḥ. Just like every one of us, we are trying to be successful in Kṛṣṇa consciousness. Suppose that due to some reason we fall down. There is possibility because māyā, illusory nature, is very, very strong. So we may become victim. So there is no . . . this question was raised by Arjuna, and it was replied by Kṛṣṇa.
So there is no question of ruin. A person who is in Kṛṣṇa consciousness . . . everyone should try to finish this business. Why one should wait for another life? We have got this opportunity. Let us finish. And what is the difficulty to remain always thinking of Kṛṣṇa? Sadā tad-bhāva-bhāvitaḥ (BG 8.6). And the process is very simple. That I already explained: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. So adopt this process. Then your . . . in this life you get Kṛṣṇa.
But even if you are not successful, then a Kṛṣṇa conscious person is guaranteed next life human form of life, and that is also either in very rich family or . . . śucīnāṁ śrīmatāṁ gehe (BG 6.41). Śucīnām means very pure family, and śrīmatāṁ means śrī-mat, fortunate, rich. Śrī means riches, and mat means possession, one who possesses. There are so many suffix. So anyone who takes birth in rich family, he should remember that, "Kṛṣṇa has given me this chance that I have no material problem. So I have got enough time. Let me chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma . . ."