"My dear Arjuna, if you develop your attachment for Me," mayy āsakta . . . mayy āsakta, "attachment for Me," God is saying. We have got attachment. Every one us has got some attachment, either for this or that. Especially our living condition means to love somebody. That love propensity, that loving propensity is there within me, within you. I want to love you or you want to love me or I want to love somebody, but I want to love; that is my hankering. But because the love is misplaced, therefore we are frustrated. Love is misplaced.
The example is given in the śāstra: Just like the tree has to be watered, but if you do not know the purpose of watering, where to water, then our business of watering will be misused. You cannot water on the leaves, on the twigs or on the branches. You have to pour water on the root. That is the principle. So our loving propensity, when it will be properly employed, when we try to love or develop our loving propensity for God, or directly when we learn how to love God, then our loving propensity is perfect. Then you can love other things, others also. It is not . . . just like watering the root of the tree, you automatically pour water in the other parts of the tree; or supplying foodstuff in the stomach, you supply foodstuff to all the parts of the body. Similarly, if you can develop your love for God . . .
That is already there. It is not an artificial thing. In the Caitanya-caritāmṛta it is said that, nitya-siddha kṛṣṇa bhakti 'sādhya' kabhu naya. Our loving propensity or our love for God is already there in every living being, but it is now covered due to our ignorance, or due to our contamination with this material nature.