At the modern age the people are simply kept into ignorance so that they can work like ass and cow and be satisfied. This is the present civilization. And this Kṛṣṇa consciousness movement is a fight against this civilization, this wrong civilization. This Kṛṣṇa consciousness . . . the people are being denied their privilege. The human life is meant for getting out of this ignorance of life. But people are put into ignorance, and their human life is being spoiled. So therefore this Kṛṣṇa consciousness movement is the greatest welfare activities to the human society. Those who are intelligent enough, they should try to understand it and help it as much as possible. Otherwise it is very risky civilization. People are kept into ignorance. He does not know what is the value of life. He does not know what he is. He does not know what is God. He does not know what is life. He does not know what he is going to become next life. He's completely in darkness.
Therefore Bhāgavata says, parābhavas tāvad abodha-jāto yāvan na jijñāsata ātma-tattvam (SB 5.5.5). So long he does not inquire that, "What I am? What is my necessity? Why I am suffering?"—unless one comes to this position of inquisitiveness, whatever he is doing, it is all defeat for him. It is all defeat for him because he does not know what is his position. So this Kṛṣṇa consciousness movement is just to giving him the chance to understand himself, and it is very easy. It is very easy. As it is stated in the Bhagavad-gītā:
- janma karma me divyam
- yo jānāti tattvataḥ
- tyaktva dehaṁ punar janma
- naiti mām eti . . .
- (BG 4.9)
If you simply try to understand Kṛṣṇa—why Kṛṣṇa advents Himself, why does He come, why does He disappear, what are His activities, what is His philosophy—this is Kṛṣṇa.