Sometimes, the politicians and others, everyone thinks, so he again comes back to such a, I mean to say, favorable type of body and again executes this. This is going on. This is called material life, bhūtvā bhūtvā pralīyate (BG 8.19). But as soon as you accept a material body, you are subjected to the four principles, janma-mṛtyu-jarā-vyādhi: birth, death, old age and disease. So if you want to avoid this material inconveniences, then take to Kṛṣṇa consciousness and accept a body which is suitable for living in Kṛṣṇaloka. That is the highest perfection of life.
So we are offering that facility. Don't take this movement as something bogus. It is very scientific, authorized, and the process is very easy. For cultivating Kṛṣṇa consciousness, what is needed? Very simple thing. What is that?
- man-manā bhava mad-bhakto
- mad-yājī māṁ namaskuru
- (BG 18.65)
Always think of Kṛṣṇa. Always think of Kṛṣṇa. Just like in our temple we have got Kṛṣṇa, the form of Kṛṣṇa, and you just be engaged in His devotional service. Therefore you will not forget Kṛṣṇa, the form of Kṛṣṇa. So the process is to always think of Kṛṣṇa. This Hare Kṛṣṇa chanting, this is also always thinking of Kṛṣṇa. As soon as I hear the word "Kṛṣṇa," immediately I remember Kṛṣṇa. By reading books, immediately I remember Kṛṣṇa. So many ways, the process is to remember Kṛṣṇa. Even without chanting, without going to the temple, if you can remember only Kṛṣṇa, that will do. But these things will help you to remember Kṛṣṇa. Man-manā, always thinking of Kṛṣṇa; man-manā bhava mad-bhakta. Bhakta means servant, devotee. Whatever Kṛṣṇa desires, do it. It is not very difficult.