Chanting Hare Krishna Is Auspicious - Prabhupada 0505
730406 - Lecture SB 02.01.01-2 - New York
If we simply inquire about Kṛṣṇa or hear about Kṛṣṇa, even though we do not understand, but that vibration of "Kṛṣṇa" . . . just like we are chanting "Hare Kṛṣṇa." We may not understand what is meaning of Hare Kṛṣṇa, but still, because it is transcendental sound, it is auspicious. Wherever you chant Hare Kṛṣṇa, they may hear or they may not hear, it is auspicious for them.
So we are sending our men for street saṅkīrtana. It doesn't matter whether people are eager to hear it or not, but it is auspicious. It will create an atmosphere which is very, very congenial to the human society.