To Be In Our Natural Condition - Prabhupada 1030
680612 - Lecture SB 07.06.01 - Montreal
So intelligent man, he thinks that, "Throughout my whole life I have given service to the lust, anger and desire and so many things." We are serving. Always remember that whenever we serve somebody, we do not serve that person, but we serve our lust. Because the person will pay me something, and out of that payment I shall be able to gratify my senses, therefore I am not serving anyone, but I am serving my senses. That is the sum and substance. That is the sum and substance. Similarly, if you serve Kṛṣṇa, the same service is there. Only difference is that it is not service to the sense grati . . . senses, but it is the service to the sense proprietor, Hṛṣīkeśa.
Kṛṣṇa's another name is Hṛṣīkeśa. Hṛṣīka means senses, and īśa means the Lord. Kṛṣṇa is the Lord of the senses. Therefore His another name is Govinda. So instead of serving the senses, if you serve the Lord of the senses, then you are in natural condition, and that is called bhāgavata-dharma.