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[[Category:Increasing More and More|1]]
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<div class="section" id="Srimad-Bhagavatam" text="Srimad-Bhagavatam"><h2>Srimad-Bhagavatam</h2></div>

<div class="sub_section" id="SB_Canto_1" text="SB Canto 1"><h3>SB Canto 1</h3></div>

<div class="quote" book="SB" link="SB 1.5.28" link_text="SB 1.5.28, Purport">
<div class="heading">Such a flow of devotional service cannot stop. On the contrary, it increases more and more without limitation.</div>

<div class="text">'''[[Vanisource:SB 1.5.28|SB 1.5.28, Purport]]:''' As the river flows on till she reaches the sea, similarly pure devotional service flows by the association of pure devotees till it reaches the ultimate goal, namely, transcendental love of God. Such a flow of devotional service cannot stop. On the contrary, it increases more and more without limitation. The flow of devotional service is so potent that any onlooker also becomes liberated from the influence of the modes of passion and ignorance. These two qualities of nature are thus removed, and the living being is liberated, being situated in his original position.</div>
</div>

<div class="sub_section" id="SB_Canto_2" text="SB Canto 2"><h3>SB Canto 2</h3></div>

<div class="quote" book="SB" link="SB 2.6.36" link_text="SB 2.6.36, Purport">
<div class="heading">So the happiness derived from the Lord may be measured by the Lord, but the happiness increases again, and the Lord measures it again, and then again the happiness increases more and more, and the Lord measures it more and more, and as such there is eternally a competition between increment and measurement, so much so that the competition is never stopped, but goes on unlimitedly ad infinitum.</div>

<div class="text">'''[[Vanisource:SB 2.6.36|SB 2.6.36, Purport]]:''' It is said in the scriptures, brahma-saukhyaṁ tv anantam: spiritual happiness is unlimited. Here it is said that even the Lord cannot measure such happiness. This does not mean that the Lord cannot measure it and is therefore imperfect in that sense. The actual position is that the Lord can measure it, but the happiness in the Lord is also identical with the Lord on account of absolute knowledge. So the happiness derived from the Lord may be measured by the Lord, but the happiness increases again, and the Lord measures it again, and then again the happiness increases more and more, and the Lord measures it more and more, and as such there is eternally a competition between increment and measurement, so much so that the competition is never stopped, but goes on unlimitedly ad infinitum. Spiritual happiness is ānandāmbudhi-vardhanam, or the ocean of happiness which increases. The material ocean is stagnant, but the spiritual ocean is dynamic. In the Caitanya-caritāmṛta, (Ādi-līlā, Fourth Chapter) Kavirāja Gosvāmī has very nicely described this dynamic increment of the ocean of spiritual happiness in the transcendental person of Śrīmatī Rādhārāṇī, the pleasure potency of Lord Kṛṣṇa.</div>
</div>

<div class="sub_section" id="SB_Canto_3" text="SB Canto 3"><h3>SB Canto 3</h3></div>

<div class="quote" book="SB" link="SB 3.2.3" link_text="SB 3.2.3, Purport">
<div class="heading">Generally, in old age a person is allowed retirement from mundane service. But in the transcendental service of the Lord there is no retirement at all; on the contrary, the service attitude increases more and more with the progress of age.</div>

<div class="text">'''[[Vanisource:SB 3.2.3|SB 3.2.3, Purport]]:''' Transcendental service to the Lord is not mundane. The service attitude of the devotee gradually increases and never becomes slackened. Generally, in old age a person is allowed retirement from mundane service. But in the transcendental service of the Lord there is no retirement at all; on the contrary, the service attitude increases more and more with the progress of age. In the transcendental service there is no satiation, and therefore there is no retirement. Materially, when a man becomes tired by rendering service in his physical body, he is allowed retirement, but in the transcendental service there is no feeling of fatigue because it is spiritual service and is not on the bodily plane. Service on the bodily plane dwindles as the body grows older, but the spirit is never old, and therefore on the spiritual plane the service is never tiresome.</div>
</div>

<div class="sub_section" id="SB_Canto_5" text="SB Canto 5"><h3>SB Canto 5</h3></div>

<div class="quote" book="SB" link="SB 5.7.12" link_text="SB 5.7.12, Translation">
<div class="heading">That most exalted devotee, Mahārāja Bharata, in this way engaged constantly in the devotional service of the Lord. Naturally his love for Vāsudeva, Kṛṣṇa, increased more and more and melted his heart.</div>

<div class="text">'''[[Vanisource:SB 5.7.12|SB 5.7.12, Translation]]: That most exalted devotee, Mahārāja Bharata, in this way engaged constantly in the devotional service of the Lord. Naturally his love for Vāsudeva, Kṛṣṇa, increased more and more and melted his heart. Consequently he gradually lost all attachment for regulative duties. The hairs of his body stood on end, and all the ecstatic bodily symptoms were manifest. Tears flowed from his eyes, so much so that he could not see anything. Thus he constantly meditated on the reddish lotus feet of the Lord. At that time, his heart, which was like a lake, was filled with the water of ecstatic love. When his mind was immersed in that lake, he even forgot the regulative service to the Lord.'''</div>
</div>

<div class="sub_section" id="SB_Canto_8" text="SB Canto 8"><h3>SB Canto 8</h3></div>

<div class="quote" book="SB" link="SB 8.2 Summary" link_text="SB 8.2 Summary">
<div class="text">'''[[Vanisource:SB 8.2 Summary|SB 8.2 Summary]]:''' Once the chief of the elephants, along with female elephants, went to enjoy bathing in that lake, and they disturbed the inhabitants of the water. Because of this, the chief crocodile in that water, who was very powerful, immediately attacked the elephant's leg. Thus there ensued a great fight between the elephant and the crocodile. This fight continued for one thousand years. Neither the elephant nor the crocodile died, but since they were in the water, the elephant gradually became weak whereas the power of the crocodile increased more and more. Thus the crocodile became more and more encouraged. Then the elephant, being helpless and seeing that there was no other way for his protection, sought shelter at the lotus feet of the Supreme Personality of Godhead.</div>
</div>

<div class="quote" book="SB" link="SB 8.12.22" link_text="SB 8.12.22, Purport">
<div class="heading">As both parties move their eyebrows and glance at one another, their lusty desires increase more and more.</div>

<div class="text">'''[[Vanisource:SB 8.12.22|SB 8.12.22, Purport]]:''' The material bondage of this world is that a beautiful woman can captivate a handsome man and that a handsome man can captivate a beautiful woman. Such are the affairs that began when Lord Śiva observed the beautiful girl playing with the ball. In such activities, the influence of Cupid is very prominent. As both parties move their eyebrows and glance at one another, their lusty desires increase more and more. Such reciprocations of lusty desire took place between Lord Śiva and the beautiful woman, even though Umā and Lord Śiva's associates were by Lord Śiva's side. Such is the attraction between man and woman in the material world. Lord Śiva was supposed to be above all this attraction, but he was victimized by the captivating power of Lord Viṣṇu.</div>
</div>

<div class="quote" book="SB" link="SB 8.12.35" link_text="SB 8.12.35, Purport">
<div class="heading">Once one is agitated by lusty desires upon seeing a woman, those desires increase more and more, but when semen is discharged in the act of sex, the lusty desires diminish.</div>

<div class="text">'''[[Vanisource:SB 8.12.35|SB 8.12.35, Purport]]:''' Once one is agitated by lusty desires upon seeing a woman, those desires increase more and more, but when semen is discharged in the act of sex, the lusty desires diminish. The same principle acted upon Lord Śiva. He was allured by the beautiful woman Mohinī-mūrti, but when his semen had been fully discharged, he came to his senses and realized how he had been victimized as soon as he saw the woman in the forest. If one is trained to protect his semen by observing celibacy, naturally he is not attracted by the beauty of a woman. If one can remain a brahmacārī, he saves himself so much trouble in material existence. Material existence means enjoying the pleasure of sexual intercourse (yan maithunādi-gṛhamedhi-sukham [SB 7.9.45]). If one is educated about sex life and is trained to protect his semen, he is saved from the danger of material existence.</div>
</div>

<div class="sub_section" id="SB_Canto_9" text="SB Canto 9"><h3>SB Canto 9</h3></div>

<div class="quote" book="SB" link="SB 9.6.48" link_text="SB 9.6.48, Purport">
<div class="heading">Material desire is just like a blazing fire. If a fire is continually supplied with drops of fat, the fire will increase more and more and never be extinguished.</div>

<div class="text">'''[[Vanisource:SB 9.6.48|SB 9.6.48, Purport]]:''' Material desire is just like a blazing fire. If a fire is continually supplied with drops of fat, the fire will increase more and more and never be extinguished. Therefore the policy of trying to satisfy material desires by catering to one's material demands will never be successful. In modern civilization, everyone is engaged in economic development, which is another way of constantly dropping fat into the material fire. The Western countries have reached the summit of material civilization, but people are still dissatisfied. Real satisfaction is Kṛṣṇa consciousness.</div>
</div>

<div class="sub_section" id="SB_Canto_10.1_to_10.13" text="SB Canto 10.1 to 10.13"><h3>SB Canto 10.1 to 10.13</h3></div>

<div class="quote" book="SB" link="SB 10.2.20" link_text="SB 10.2.20, Purport">
<div class="heading">The movement will go on increasing more and more, provided the leaders of the movement remain firmly Kṛṣṇa conscious by following the regulative principles and the primary activities of chanting the Hare Kṛṣṇa mantra regularly.</div>

<div class="text">'''[[Vanisource:SB 10.2.20|SB 10.2.20, Purport]]:''' One politician has remarked that the Kṛṣṇa consciousness movement is spreading like an epidemic and that if not checked immediately, within ten years it may capture governmental power. There is, of course, such potency in the Kṛṣṇa consciousness movement. As stated by authorities (Cc. Ādi 17.22), kali-kāle nāma-rūpe kṛṣṇa-avatāra: in this age, Kṛṣṇa has appeared in the Hare Kṛṣṇa mahā-mantra. The Kṛṣṇa consciousness movement is spreading like wildfire all over the world, and it will go on doing so. Men who are like Kaṁsa are very much afraid of the movement's progress and acceptance by the younger generation, but as Kṛṣṇa could not be killed by Kaṁsa, this movement cannot be checked by men of Kaṁsa's class. The movement will go on increasing more and more, provided the leaders of the movement remain firmly Kṛṣṇa conscious by following the regulative principles and the primary activities of chanting the Hare Kṛṣṇa mantra regularly.</div>
</div>

<div class="section" id="Sri_Caitanya-caritamrta" text="Sri Caitanya-caritamrta"><h2>Sri Caitanya-caritamrta</h2></div>

<div class="sub_section" id="CC_Adi-lila" text="CC Adi-lila"><h3>CC Adi-lila</h3></div>

<div class="quote" book="CC" link="CC Adi 7.24" link_text="CC Adi 7.24, Purport">
<div class="heading">Our Kṛṣṇa consciousness movement was started single-handedly, and no one provided for our livelihood, but at present we are spending hundreds and thousands of dollars all over the world, and the movement is increasing more and more.</div>

<div class="text">'''[[Vanisource:CC Adi 7.24|CC Adi 7.24, Purport]]:''' Our Kṛṣṇa consciousness movement was started single-handedly, and no one provided for our livelihood, but at present we are spending hundreds and thousands of dollars all over the world, and the movement is increasing more and more. Thus there is no question of scarcity. Although jealous persons may be envious, if we stick to our principles and follow in the footsteps of the Pañca-tattva, this movement will go on unchecked by imitation svāmīs, sannyāsīs, religionists, philosophers or scientists, for it is transcendental to all material considerations. Therefore those who propagate the Kṛṣṇa consciousness movement should not be afraid of such rascals and fools.</div>
</div>

<div class="sub_section" id="CC_Madhya-lila" text="CC Madhya-lila"><h3>CC Madhya-lila</h3></div>

<div class="quote" book="CC" link="CC Madhya 19.180" link_text="CC Madhya 19.180, Purport">
<div class="heading">Attachment for Kṛṣṇa never wanes; it increases more and more as one attains different stages. All the stages together are called sthāyibhāva, or continuous existence of ecstasy.</div>

<div class="text">'''[[Vanisource:CC Madhya 19.180|CC Madhya 19.180, Purport]]:''' Attachment for Kṛṣṇa never wanes; it increases more and more as one attains different stages. All the stages together are called sthāyibhāva, or continuous existence of ecstasy. The nine forms of devotional service are śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam arcanaṁ vandanaṁ dāsyaṁ sakhyam ātma-nivedanam [SB 7.5.23]. When continuous love of Godhead is mixed with the processes of devotional service, it is called vibhāva, anubhāva, sāttvika and vyabhicārī. The devotee thus enjoys a variety of transcendental bliss. In his Amṛta-pravāha-bhāṣya, Śrīla Bhaktivinoda Ṭhākura states that anubhāva can be divided into thirteen categories: (1) dancing, (2) rolling on the ground, (3) singing, (4) yelling, (5) jumping, (6) making loud noises, (7) yawning, (8) heavy breathing, (9) not caring for public opinion, (10) discharging saliva, (11) roaring laughter, (12) unsteadiness and (13) hiccuping. These are the symptoms of anubhāva. Thus the transcendental mellows are experienced in different stages. Similarly, there are many other forms of expression that have been analytically studied by the Gosvāmīs. In the Bhakti-rasāmṛta-sindhu, Rūpa Gosvāmī gives each and every symptom a particular name.</div>
</div>

<div class="section" id="Other_Books_by_Srila_Prabhupada" text="Other Books by Srila Prabhupada"><h2>Other Books by Srila Prabhupada</h2></div>

<div class="sub_section" id="Krsna,_The_Supreme_Personality_of_Godhead" text="Krsna, The Supreme Personality of Godhead"><h3>Krsna, The Supreme Personality of Godhead</h3></div>

<div class="quote" book="OB" link="KB 47" link_text="Krsna Book 47">
<div class="heading">While talking about Kṛṣṇa with Uddhava, they forgot all about their household business. They even forgot about themselves as their interest in Kṛṣṇa increased more and more.</div>

<div class="text">'''[[Vanisource:KB 47|Krsna Book 47]]:''' Uddhava understood that the gopīs of Vṛndāvana were all simply absorbed in the thought of Kṛṣṇa and His childhood activities. While talking about Kṛṣṇa with Uddhava, they forgot all about their household business. They even forgot about themselves as their interest in Kṛṣṇa increased more and more. One of the gopīs, namely Śrīmatī Rādhārāṇī, was so much absorbed in thoughts of Kṛṣṇa by dint of Her personal touch with Him that She actually began to talk with a bumblebee which was flying there and trying to touch Her lotus feet.</div>
</div>

<div class="quote" book="OB" link="KB 60" link_text="Krsna Book 60">
<div class="heading">To Rukmiṇī every one of Kṛṣṇa’s proposals appeared crazy, and she was surprised that Kṛṣṇa could say such things. Simple as she was, her anxiety was increasing more and more at the thought of separation from Kṛṣṇa.</div>

<div class="text">'''[[Vanisource:KB 60|Krsna Book 60]]:''' Kṛṣṇa was proposing that Rukmiṇī divorce Him at a time when Rukmiṇī already had many grown-up children. Therefore Kṛṣṇa’s whole proposition appeared to be something unexpected because according to the Vedic culture there was no such thing as separation of husband and wife by divorce. Nor was it possible for Rukmiṇī to choose a new husband at her advanced age, when she had many married sons. To Rukmiṇī every one of Kṛṣṇa’s proposals appeared crazy, and she was surprised that Kṛṣṇa could say such things. Simple as she was, her anxiety was increasing more and more at the thought of separation from Kṛṣṇa.</div>
</div>

<div class="section" id="Lectures" text="Lectures"><h2>Lectures</h2></div>

<div class="sub_section" id="Bhagavad-gita_As_It_Is_Lectures" text="Bhagavad-gita As It Is Lectures"><h3>Bhagavad-gita As It Is Lectures</h3></div>

<div class="quote" book="Lec" link="Lecture on BG 4.20 -- Bombay, April 9, 1974" link_text="Lecture on BG 4.20 -- Bombay, April 9, 1974">
<div class="heading">"This much I have achieved today, and this much I'll achieve tomorrow. In this way my bank balance will be increased more and more."</div>

<div class="text">'''[[Vanisource:Lecture on BG 4.20 -- Bombay, April 9, 1974|Lecture on BG 4.20 -- Bombay, April 9, 1974]]:''' Everyone is expected some result for his personal benefit. "How much I have gained by this business?" That is our disease. Everyone. Idam adya mayā labdham imaṁ prāpsye punar dhanam. All the people of the world, they are struggling hard for existence, simply calculating that "This much I have achieved today, and this much I'll achieve tomorrow. In this way my bank balance will be increased more and more." That is very much explained in the Sixteenth Chapter of Bhagavad-gītā, āsuri pravṛttiṁ ca nivṛttiṁ ca janā vidur āsura-janāḥ [Bg. 16.7].</div>
</div>

<div class="quote" book="Lec" link="Lecture on BG 6.1 -- Los Angeles, February 13, 1969" link_text="Lecture on BG 6.1 -- Los Angeles, February 13, 1969">
<div class="heading">Caitanya Mahāprabhu says there is an ocean of bliss, ocean of taste, of transcendental bliss, which is increasing. You'll get by this chanting Hare Kṛṣṇa, your pleasure potency increasing more and more, more and more.</div>

<div class="text">'''[[Vanisource:Lecture on BG 6.1 -- Los Angeles, February 13, 1969|Lecture on BG 6.1 -- Los Angeles, February 13, 1969]]:''' Ānanda-cinmaya-rasa. Rasa means the taste, the mellow. Just like we try to taste a sweetmeat, a sweet candy, anything. Why? Because there is a very nice taste. So everyone is trying to have some taste from everything. We want to enjoy sex life. There is some taste. So that is called ādi—taste. So there are so many tastes. There in the Brahma-saṁhitā, ānanda-cinmaya-rasa. That taste, material taste, you may taste it, but it will be finished immediately. Immediately finished. Say few minutes. Suppose you have got very nice sweetmeat. You taste it. You get, "Oh, it is very nice." "Take another." "All right." "And another?" "No, I don't want," finished. You see? So material taste is finishable. It is not unlimited. But real taste is unlimited. If you taste one then you cannot forget. It will go on, increasing, increasing. Ānandāmbudhi-vardhanam. Caitanya Mahāprabhu said that, "This taste is simply increasing." Although it is ocean-like, great, still it is increasing. Here you have seen ocean. It is limited. Your Pacific Ocean is tossing, but it is not increasing. If it increases there is havoc, you see? But by nature's law, by God's order, it does not come beyond its limit. Within the limit it is. But Caitanya Mahāprabhu says there is an ocean of bliss, ocean of taste, of transcendental bliss, which is increasing. Ānandāmbudhi-vardhanaṁ prati-padaṁ pūrṇāmṛtāsvādanaṁ sarvātma-snapanaṁ paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam. You'll get by this chanting Hare Kṛṣṇa, your pleasure potency increasing more and more, more and more.</div>
</div>

<div class="sub_section" id="Srimad-Bhagavatam_Lectures" text="Srimad-Bhagavatam Lectures"><h3>Srimad-Bhagavatam Lectures</h3></div>

<div class="quote" book="Lec" link="Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room" link_text="Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room">
<div class="heading">You cannot have liquor manufactured by yourself anywhere, everywhere; otherwise it will increase more and more. So you have to pay heavy tax and purchase.</div>

<div class="text">'''[[Vanisource:Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room|Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room]]:''' So actually whenever there is sanction in the śāstra, that is not encouraging. That is restriction. So one cannot give this evidence, "Oh, your Vedas say this is sanctioned." But that sanction is restriction. Loke vyavāyāmiṣa-madya-sevā nityā hi jantor na hi tatra codanā. The śāstra is not encouraging. Because there is no need of encouraging. It is already known to him. Why the śāstra encourage? This is not encouragement. This is restriction. The same example can be given. Just like when government opens liquor shop it is not encouragement. It is restriction. You cannot have liquor manufactured by yourself anywhere, everywhere; otherwise it will increase more and more. So you have to pay heavy tax and purchase. And there are so many other rules and regulations. So this is restriction. When there is liquor shop licensed by the government, it does not mean it is encouragement. At least that is the philosophy. It is restriction. So all these facilities given sometimes in the śāstras or by the government for drinking or for intoxication or for sex or for gambling, that is restricted.</div>
</div>

<div class="quote" book="Lec" link="Lecture on SB 2.9.11 -- Tokyo, April 27, 1972" link_text="Lecture on SB 2.9.11 -- Tokyo, April 27, 1972">
<div class="heading">The human civilization is deteriorating. In the name of advancement of civilization, they are becoming animals simply. And the more the age of Kali-yuga will increase, these things will also increase more and more, more and more. Later on, you won't get foodstuff.</div>

<div class="text">'''[[Vanisource:Lecture on SB 2.9.11 -- Tokyo, April 27, 1972|Lecture on SB 2.9.11 -- Tokyo, April 27, 1972]]:''' Therefore early marriage, selection by the parents, these are recommended. That is called marriage. Now the boys and girls are loitering in the street, and they are mixing freely and having all business. And then one day say, "All right, I agree. You are my wife. You are my husband." Svīkāra eva ca udvāhe. These are the signs of Kali-yuga. It is simply deteriorating. The human civilization is deteriorating. In the name of advancement of civilization, they are becoming animals simply. And the more the age of Kali-yuga will increase, these things will also increase more and more, more and more. Later on, you won't get foodstuff. You will be obliged to kill some animal and eat. Now you have got alternative. But we are becoming very much fond of animals, so Kṛṣṇa will, or nature will make some arrangement that you cannot eat except animals. That day will come. You cannot eat, even if you do not like. Nobody will say, "I don't like." Everyone will like. So there will be no supply of wheat, no supply of rice, no supply of sugar, no supply of fruit. These things will be stopped. No supply of milk.</div>
</div>

<div class="quote" book="Lec" link="Lecture on SB 3.26.26 -- Bombay, January 3, 1975" link_text="Lecture on SB 3.26.26 -- Bombay, January 3, 1975">
<div class="heading">They will neglect yajña. So then how your these bolts and nuts and rubber tires will help you? Therefore there is scarcity of anna. That will increase more and more. It will so increase that now you are getting anna by paying high price, but time will come when even if you are prepared to pay price, there will be no more anna.</div>

<div class="text">'''[[Vanisource:Lecture on SB 3.26.26 -- Bombay, January 3, 1975|Lecture on SB 3.26.26 -- Bombay, January 3, 1975]]:''' In the Kali-yuga there is no yajña. Therefore there is anāvṛṣṭi, anāvṛṣṭi. The Kali-yuga people will forget performing yajña. They will be busy in ghora-rūpa activities, horrible and fierceful activities, not yajña. They will neglect yajña. So then how your these bolts and nuts and rubber tires will help you? Therefore there is scarcity of anna. That will increase more and more. It will so increase that now you are getting anna by paying high price, but time will come when even if you are prepared to pay price, there will be no more anna. That time is coming. Naturally, what people will eat? They will eat māṁsa and roots and seeds. No milk. No sugar. No wheat. These things will be stopped. As we are becoming entangled in ghora-rūpa activities or mūḍha activities, then the more we shall be entangled with sufferings of material existence. They do not know what is the actually interest. Na te viduḥ svārtha-gatiṁ hi viṣṇum [SB 7.5.31].
So therefore this planning, real planning, is this varṇāśrama-dharma.</div>
</div>

<div class="quote" book="Lec" link="Lecture on SB 5.5.23 -- Vrndavana, November 10, 1976" link_text="Lecture on SB 5.5.23 -- Vrndavana, November 10, 1976">
<div class="heading">What is that rajo-guṇa, tamo-guṇa? Now, kama, lusty desires, and greediness, not satisfied with the minimum necessities of life, want to increase more and more, more and more. That is called greediness.</div>

<div class="text">'''[[Vanisource:Lecture on SB 5.5.23 -- Vrndavana, November 10, 1976|Lecture on SB 5.5.23 -- Vrndavana, November 10, 1976]]:''' There are three guṇas—sattva-guṇa, rajo-guṇa, tamo-guṇa. If you remain in the lower platforms, tamo-guṇa, rajo-guṇa... Tamo-guṇa, rajo-guṇa means, as I have already explained, greediness and lust, desires. That is tamo-guṇa, rajo-guṇa. Tato rājas-tamo-bhava kāma-lobhādayaś ca ye. What is that rajo-guṇa, tamo-guṇa? Now, kama, lusty desires, and greediness, not satisfied with the minimum necessities of life, want to increase more and more, more and more. That is called greediness. The Vedic civilization teaches that "Be satisfied with the minimum necessities of life. Don't increase unnecessary necessities of life, and then you have to work for it very hard like hogs and dogs." That's all. Then you have to work very... Modern world, they have increased their unnecessary necessities of life, and therefore you'll find how hard working. In European and American cities we have seen how people are working very hard, beginning from morning at five o'clock till four o'clock next night, for sense gratification. So this is not civilization. This is condemned civilization.</div>
</div>

<div class="quote" book="Lec" link="Lecture on SB 6.2.4 -- Vrndavana, September 8, 1975" link_text="Lecture on SB 6.2.4 -- Vrndavana, September 8, 1975">
<div class="heading">Because this is Kali-yuga, no family. But he must have some companion, but he doesn't want family, the botheration of family. Then dog is the best friend. What can be done? This is going on, and it will increase more and more, more and more.</div>

<div class="text">'''[[Vanisource:Lecture on SB 6.2.4 -- Vrndavana, September 8, 1975|Lecture on SB 6.2.4 -- Vrndavana, September 8, 1975]]:''' Therefore the position of the whole world is so deteriorated because there is no ideal man. All rogues, thieves,  I mean to say, in very fallen condition. Therefore people are deteriorating. Dāmpatye ratim eva hi. These will be the signs of Kali-yuga. Dāmpata means husband and wife. Their relation will stand so long they satisfy one another by sex, rati. Rati means sex. Dāmpate ratim eva hi. And as soon as there is sex disturbance: divorce—"I don't want you." Vipratve sūtram eva hi: "A brāhmaṇa means one, two paisa thread." That's all. "A sannyāsī means a rod." These are the explanations. And a very expert man means kuṭumba, dākṣyaṁ kuṭumba-bharaṇam. If anyone can maintain a family—family means one wife and one or two children—then he is to be considered very expert, successful because... Therefore you will find in these days—no wife, no children, no family. In Western countries they take dog as the best friend, and television. That's all. Because this is Kali-yuga, no family. But he must have some companion, but he doesn't want family, the botheration of family. Then dog is the best friend. What can be done? This is going on, and it will increase more and more, more and more.</div>
</div>

<div class="quote" book="Lec" link="Lecture on SB 7.6.9 -- Vrndavana, December 11, 1975" link_text="Lecture on SB 7.6.9 -- Vrndavana, December 11, 1975">
<div class="heading">So people are increasing more and more and becoming under the clutches of māyā.</div>

<div class="text">'''[[Vanisource:Lecture on SB 7.6.9 -- Vrndavana, December 11, 1975|Lecture on SB 7.6.9 -- Vrndavana, December 11, 1975]]:''' This is māyā's business. The more you forget Kṛṣṇa, the more you are under the influence of māyā. Jaḍa-vidyā saba māyāra vaibhava. If you increase your volume of material civilization, then more and more you'll forget God and you'll be attached to this material world, māyāra vaibhava.
So people are increasing more and more and becoming under the clutches of māyā. That is janma-mṛtyu-jāra-vyādhi [Bg. 13.9]. Clutches of māyā means birth, death, old age, and disease. This is māyā's shackles, or ropes. But they do not care for it. They do not take into account that "I am eternal, na hanyate hanyamāne śarīre [Bg. 2.20]. I do not die even after the destruction of this body, so why shall I suffer in this way repeatedly birth and death?" And that is also not only inconvenient, but very much painful.</div>
</div>

<div class="sub_section" id="Initiation_Lectures" text="Initiation Lectures"><h3>Initiation Lectures</h3></div>

<div class="quote" book="Lec" link="Lecture and Initiation -- Chicago, July 10, 1975" link_text="Lecture and Initiation -- Chicago, July 10, 1975">
<div class="heading">You have got intelligence. You have got everything. Just take up this movement, Hare Kṛṣṇa movement, with patience and with diligence and intelligence. It is very easy. You are already experienced. Do not stop it. Increase more and more. Your country will be happy, and the whole world will be happy.</div>

<div class="text">'''[[Vanisource:Lecture and Initiation -- Chicago, July 10, 1975|Lecture and Initiation -- Chicago, July 10, 1975]]:''' Now, at the present moment things are going not very nicely. Materially, don't be sorry that this racing will not help us in our spiritual life. Materially be advanced, but don't forget your spiritual duty and spiritual identity. Then it is loss. Then it is śrama eva hi kevalam [SB 1.2.8], simply working for nothing, just like your moon expedition, simply a waste of time and unnecessarily expenditure of money. So many billions of dollars you have spoiled, and what you have got? A little dust, that's all. Don't be foolish in that way. Just be practical. If such huge amount of money, dollars, would have been spent in distributing this Kṛṣṇa consciousness movement all over your country, then immense benefit would have been achieved. Anyway, we cannot say anything. Your money you can squander away. That is your business. But we request the authorities and the sane men that you take up this saṅkīrtana movement, especially in America, and expand this to other parts of the world, Europe, Asia. You have got already honor as the richest nation of the world. You have got intelligence. You have got everything. Just take up this movement, Hare Kṛṣṇa movement, with patience and with diligence and intelligence. It is very easy. You are already experienced. Do not stop it. Increase more and more. Your country will be happy, and the whole world will be happy.</div>
</div>

<div class="sub_section" id="Philosophy_Discussions" text="Philosophy Discussions"><h3>Philosophy Discussions</h3></div>

<div class="quote" book="Lec" link="Philosophy Discussion on Jeremy Bentham" link_text="Philosophy Discussion on Jeremy Bentham">
<div class="heading">Happiness means you are enjoying something, you increase more and more and more enjoy, more enjoy, more enjoy, more enjoy. That is happiness.</div>

<div class="text">'''[[Vanisource:Philosophy Discussion on Jeremy Bentham|Philosophy Discussion on Jeremy Bentham]]:'''

Prabhupāda: No. The happiness, greater happiness, yeah, quantity you can say.

Śyāmasundara: Quantity, quantity of happiness is greater.

Prabhupāda: Yes, greater happiness. So that greatest happiness can be perceived by transcenden... Happiness means satisfying the senses. Real... Happiness means satisfying the senses. So sense gratification. But the actual sense gratification, the greatest sense gratification is to be derived by your transcendental senses, not these gross senses. Sometimes these gross senses... Take for example rasagullā. You are eating but after eating four, five or ten you'll feel, "No more." That is not ātyantikam happiness. Happiness means you are enjoying something, you increase more and more and more enjoy, more enjoy, more enjoy, more enjoy. That is happiness. So whether this man knows what is happiness, that is the... He does not know what is happiness. He thinks in terms of sense gratification.</div>
</div>

<div class="section" id="Conversations_and_Morning_Walks" text="Conversations and Morning Walks"><h2>Conversations and Morning Walks</h2></div>

<div class="sub_section" id="1975_Conversations_and_Morning_Walks" text="1975 Conversations and Morning Walks"><h3>1975 Conversations and Morning Walks</h3></div>

<div class="quote" book="Con" link="Morning Walk -- October 6, 1975, Durban" link_text="Morning Walk -- October 6, 1975, Durban">
<div class="heading">That was the British policy-ambition. Material ambition is like that. It increases more and more.</div>

<div class="text">'''[[Vanisource:Morning Walk -- October 6, 1975, Durban|Morning Walk -- October 6, 1975, Durban]]:'''

Prabhupāda: ...have gone too much in the sand. It is dangerous. [break] ...panded so much, these Britishers, a few million people. This is demonic. Idam adya mayā labdham imaṁ prāpsye manoratham: "I have got now so much. Now let me increase more." Never satisfied. Idam adya mayā labdham imaṁ prāpsye mano: "I want to be the richest man, God." That was the British policy-ambition. Material ambition is like that. It increases more and more.</div>
</div>

<div class="sub_section" id="1976_Conversations_and_Morning_Walks" text="1976 Conversations and Morning Walks"><h3>1976 Conversations and Morning Walks</h3></div>

<div class="quote" book="Con" link="Evening Darsana -- August 9, 1976, Tehran" link_text="Evening Darsana -- August 9, 1976, Tehran">
<div class="heading">That you have to increase. Simply the preliminary faith, that is very good, but unless that faith is increased more and more, then there is no progress.</div>

<div class="text">'''[[Vanisource:Evening Darsana -- August 9, 1976, Tehran|Evening Darsana -- August 9, 1976, Tehran]]:'''

Ali: I already have the faith.

Prabhupāda: That you have to increase. Simply the preliminary faith, that is very good, but unless that faith is increased more and more, then there is no progress.

Parivrājakācārya: There is danger of losing that faith.

Prabhupāda: Yes, if you do not try to make progress and go forward progressively, then there is danger whatever little faith you have got, that will diminish.</div>
</div>

<div class="quote" book="Con" link="Morning Room Conversation -- February 16, 1977, Mayapura" link_text="Morning Room Conversation -- February 16, 1977, Mayapura">
<div class="heading">Yes. This I want to increase more and more. No money in the bank. In the books. And as soon as there will be stock of book, it has to be sold. Otherwise you will starve. (chuckling) That I want.</div>

<div class="text">'''[[Vanisource:Morning Room Conversation -- February 16, 1977, Mayapura|Morning Room Conversation -- February 16, 1977, Mayapura]]:'''

Tamāla Kṛṣṇa: ...society is growing on that principle.

Prabhupāda: Yes. This I want to increase more and more. No money in the bank. In the books. And as soon as there will be stock of book, it has to be sold. Otherwise you will starve. (chuckling) That I want.

Tamāla Kṛṣṇa: That will force the book sales to increase. The manager...

Prabhupāda: You may take it as business or whatever you like. I am not taking anything. You are selling five to six lakhs daily?

Tamāla Kṛṣṇa: Yes.

Prabhupāda: So my royalty would have been one lakh, fifty thousand daily. Big authors, they take twenty-five percent. So that is not the ambition, but my ambition is these books shall be sold. That's all. Whole... Every house should have our books, every gentleman, in any language. It doesn't matter. That is our propaganda. Now you are getting all languages, so we can capture the whole world.

Tamāla Kṛṣṇa: Increase the book sales more and more.

Prabhupāda: And we are getting success, at that. There is no question of discouragement.

Tamāla Kṛṣṇa: Especially here in India it's becoming more and more encouraging.

Prabhupāda: Now these books I have read, either Bengali or Hindi, they are well-written, very convincing. All our books are convincing.</div>
</div>

<div class="section" id="Correspondence" text="Correspondence"><h2>Correspondence</h2></div>

<div class="sub_section" id="1947_to_1965_Correspondence" text="1947 to 1965 Correspondence"><h3>1947 to 1965 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Sally -- New York 13 November, 1965" link_text="Letter to Sally -- New York 13 November, 1965">
<div class="heading">Any way the danger is passed but from the papers it is learnt the loss is very great. I do not feel much cold now but it is learnt that it will increase more and more and before that I wish to leave this place.</div>

<div class="text">'''[[Vanisource:Letter to Sally -- New York 13 November, 1965|Letter to Sally -- New York 13 November, 1965]]:''' That is the way of material civilization too much depending on machine. At any time the whole thing may collapse and therefore we may not be self complacent depending so much on artificial life. The modern life of civilization depends wholly on electricity and petrol and both of them are artificial for man. You will be surprised to know that I had to take help of the old crude method of lightening by burning some vegetable oil and use the small bowl as lamp to save myself from the extreme darkness. I could not procure any candle from the shop but by the Grace of Krishna one friend Mr. Bill happened to come and he arranged for some fruits and candle. Yes in India we such experience failure of electricity but I was surprised to see the same thing in America. In India the village people say that in Europe (Vilait) also there is ass. And I saw it practically that it is true. Even in such an advanced country there may be possibility such failure but failure in America is more dangerous than that in India. In India they are not so much dependent on electricity but in America the whole activity is dependent on electricity and think on that night it was a great deal of loss to the American nation. Any way the danger is passed but from the papers it is learnt the loss is very great. I do not feel much cold now but it is learnt that it will increase more and more and before that I wish to leave this place. But if you start the business I am sure I shall be very comfortable at your good motherly care. If you decide to come for a day or two please drop me a letter immediately when you are coming.</div>
</div>

<div class="sub_section" id="1968_Correspondence" text="1968 Correspondence"><h3>1968 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Paramananda -- Los Angeles 13 December, 1968" link_text="Letter to Paramananda -- Los Angeles 13 December, 1968">
<div class="heading">I am happy that you and your very good wife, Satyabhama, are finding such satisfaction in executing your Krishna Consciousness activities and such pleasure will only increase more and more as you continue to advance further.</div>

<div class="text">'''[[Vanisource:Letter to Paramananda -- Los Angeles 13 December, 1968|Letter to Paramananda -- Los Angeles 13 December, 1968]]:''' I am happy that you and your very good wife, Satyabhama, are finding such satisfaction in executing your Krishna Consciousness activities and such pleasure will only increase more and more as you continue to advance further. This is my blessing upon you both that your lives may become happy and successful. So my one request to you is that you keep yourself always engaged in Krishna's service sincerely and that you help your wife in this matter also. Now there is enough engagement with popularizing our books and magazines so you will have enough work to utilize all of your time in this important endeavor. You are strong, intelligent boy so there is so much of such service that you can render and be a great asset to this Krishna Consciousness movement.</div>
</div>

<div class="sub_section" id="1969_Correspondence" text="1969 Correspondence"><h3>1969 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Raktaka -- Moundsville 31 May, 1969" link_text="Letter to Raktaka -- Moundsville 31 May, 1969">
<div class="heading">As you continue to follow the regulative principles and thereby as you continue to advance in your understanding of Krishna Consciousness, you will find that your attraction for Krishna and spiritual life will increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Raktaka -- Moundsville 31 May, 1969|Letter to Raktaka -- Moundsville 31 May, 1969]]:''' I have duly chanted upon these beads and have initiated you as my disciple. Your spiritual name is Raktaka das Brahmacari. Raktaka is a cowherd boyfriend of Krishna. I am very pleased that you have become very attracted to and serious about this Krishna Consciousness Movement. As you continue to follow the regulative principles and thereby as you continue to advance in your understanding of Krishna Consciousness, you will find that your attraction for Krishna and spiritual life will increase more and more. The main regulative principles for brahmacari life are four in number, and they are 1) no illicit sexual connections, 2) no intoxication, including coffee, tea and cigarettes, 3) no nonvegetarian diet, and 4) no gambling. So if you will follow these principles, chant 16 rounds each day upon your beads, avoid the ten offenses which Hamsaduta will give to you, and help propagate this chanting of Hare Krishna as far as possible, then you will see your life becoming more and more sublime.</div>
</div>

<div class="quote" book="Let" link="Letter to Lilavati -- Los Angeles 31 July, 1969" link_text="Letter to Lilavati -- Los Angeles 31 July, 1969">
<div class="heading">In Krishna Consciousness, because the spirit soul is by nature very jolly and blissful, this jolliness only increases more and more as the bliss of serving Krishna increases more and more.</div>

<div class="text">'''[[Vanisource:Letter to Lilavati -- Los Angeles 31 July, 1969|Letter to Lilavati -- Los Angeles 31 July, 1969]]:''' It is not unusual that a little child is often very jolly, but in the material situation this jolliness passes very quickly. But in Krishna Consciousness, because the spirit soul is by nature very jolly and blissful, this jolliness only increases more and more as the bliss of serving Krishna increases more and more. So now your daughter has a very good opportunity to make final solution to her births in the material world, so keep her very nicely. Krishna will be kind upon you for this.</div>
</div>

<div class="quote" book="Let" link="Letter to Madhudvisa -- Hamburg 7 September, 1969" link_text="Letter to Madhudvisa -- Hamburg 7 September, 1969">
<div class="heading">Stick to this path as you are now doing, and as your sincerity and determination increase more and more, Krishna will surely be pleased to bestow all of His blessings upon you.</div>

<div class="text">'''[[Vanisource:Letter to Madhudvisa -- Hamburg 7 September, 1969|Letter to Madhudvisa -- Hamburg 7 September, 1969]]:''' I am always encouraged to learn of your activities in the San Francisco temple, and I think that by the Grace of Caitanya Mahaprabhu you shall do very great service to His Sankirtana Movement. For so many countless lifetimes the conditioned souls have been giving all of their service and energy to the service of Maya, and I am requesting all of my disciples that for this one lifetime you give all of your energy and service to Krishna. The spiritual force is eternal, so to give simply one lifetime to Krishna is not a very difficult thing. And yet if we are serious in executing the devotional principles, this one lifetime of service to Krishna will absolute and final solution to all the problems of life. Sincere devotional service in even one lifetime is sufficient to make one eligible to return to the Vaikuntha world permanently. Krishna Consciousness has got this power. So stick to this path as you are now doing, and as your sincerity and determination increase more and more, Krishna will surely be pleased to bestow all of His blessings upon you.</div>
</div>

<div class="quote" book="Let" link="Letter to Krsna Devi -- Tittenhurst 2 November, 1969" link_text="Letter to Krsna Devi -- Tittenhurst 2 November, 1969">
<div class="heading">Such thinking is required, and you will see that as you think in this way, your taste for relishing the nectar of such meditation will increase more and more. This is called the limitless ocean of the nectar of devotion.</div>

<div class="text">'''[[Vanisource:Letter to Krsna Devi -- Tittenhurst 2 November, 1969|Letter to Krsna Devi -- Tittenhurst 2 November, 1969]]:''' To raise one soul to Krishna Consciousness is counted by Krishna as a very great service, so you do this duty carefully and Krishna will surely bestow His blessings upon you. I am also glad to learn that you are developing more and more a taste for thinking of Lord Krishna and His devotees. Such thinking is required, and you will see that as you think in this way, your taste for relishing the nectar of such meditation will increase more and more. This is called the limitless ocean of the nectar of devotion. This ocean is unending, and therefore the pleasure of relishing the nectar of this ocean is also increasing unendingly.</div>
</div>

<div class="sub_section" id="1970_Correspondence" text="1970 Correspondence"><h3>1970 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Yamuna -- Los Angeles 16 January, 1970" link_text="Letter to Yamuna -- Los Angeles 16 January, 1970">
<div class="heading">If you carry on your service to Radha and Krishna according to the prescribed rules, your love of Krishna will increase more and more; this you are seeing practically by the Grace of Krishna.</div>

<div class="text">'''[[Vanisource:Letter to Yamuna -- Los Angeles 16 January, 1970|Letter to Yamuna -- Los Angeles 16 January, 1970]]:''' I am so happy to know that the activities in London center are progressing with such great success. It is our desire that we shall always be engaged fully 24 hours in the service of Lord Krishna; in this way our lives will become perfectly joyful simply by singing and dancing and taking Prasadam. So if you carry on your service to Radha and Krishna according to the prescribed rules, your love of Krishna will increase more and more; this you are seeing practically by the Grace of Krishna.</div>
</div>

<div class="quote" book="Let" link="Letter to Dindayal -- Los Angeles 2 February, 1970" link_text="Letter to Dindayal -- Los Angeles 2 February, 1970">
<div class="heading">If we follow the regulative principles and program as above that pleasure will go on increasing more and more. So chant Hare Krishna Mantra, and be happy. That is my request.</div>

<div class="text">'''[[Vanisource:Letter to Dindayal -- Los Angeles 2 February, 1970|Letter to Dindayal -- Los Angeles 2 February, 1970]]:''' Please, therefore, chant regularly sixteen rounds of beads daily, always be engaged in Krishna work in a humble state of mind, follow the regulative principles of no eating of meat, fish or eggs, no intoxicants, no illicit sex life and no gambling or mental speculation and study our literatures and be strictly trained up in Krishna Consciousness with the help and guidance of Jaya Pataka Prabhu. I am very glad that you are finding in chanting of Hare Krishna the highest pleasure. If we follow the regulative principles and program as above that pleasure will go on increasing more and more. So chant Hare Krishna Mantra, and be happy. That is my request.</div>
</div>

<div class="sub_section" id="1971_Correspondence" text="1971 Correspondence"><h3>1971 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Sri Govinda -- Allahabad 21 January, 1971" link_text="Letter to Sri Govinda -- Allahabad 21 January, 1971">
<div class="heading">This program is so important and should be increased more and more. We want to flood the world over with our books.</div>

<div class="text">'''[[Vanisource:Letter to Sri Govinda -- Allahabad 21 January, 1971|Letter to Sri Govinda -- Allahabad 21 January, 1971]]:''' I am glad to see that incense distribution is increasing and your method of distribution, that is with our literature prasadam, etc. is very nice. So continue it. I am especially pleased at how you are distributing our books, particularly to the schools and universities. This program is so important and should be increased more and more. We want to flood the world over with our books. So go on in this way and Krishna will surely bless you.</div>
</div>

<div class="quote" book="Let" link="Letter to Krsnakanti -- Bombay 11 April, 1971" link_text="Letter to Krsnakanti -- Bombay 11 April, 1971">
<div class="heading">You ask that you become strong enough to fearlessly preach Krishna Consciousness. Yes, I know that you have got Krishna's blessings. Therefore you are strong enough to go on preaching and as you do so your strength will increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Krsnakanti -- Bombay 11 April, 1971|Letter to Krsnakanti -- Bombay 11 April, 1971]]:''' You ask that you become strong enough to fearlessly preach Krishna Consciousness. Yes, I know that you have got Krishna's blessings. Therefore you are strong enough to go on preaching and as you do so your strength will increase more and more. I am very pleased with your service from the very beginning. Please go on in this way and push on the cause of our mission. Yes, Krishna is providing everything. Krishna is so kind. As you require something for His service, he provides it. And Tulasi Devi is growing so nicely there. Tend Tulasi very nicely and your devotion towards Krishna will increase. In the evening a lamp should be offered to the Tulasi plant and in the morning each devotee should offer a little water and offer obeisances.</div>
</div>

<div class="quote" book="Let" link="Letter to Gaura Hari -- Calcutta 29 May, 1971" link_text="Letter to Gaura Hari -- Calcutta 29 May, 1971">
<div class="heading">Continue it and try to increase more and more. This book distribution program is so very much important.</div>

<div class="text">'''[[Vanisource:Letter to Gaura Hari -- Calcutta 29 May, 1971|Letter to Gaura Hari -- Calcutta 29 May, 1971]]:''' It is so much encouraging to note how nicely things are going on there in our newly developed Victoria center. Simply if you will depend on Krishna, He will help you more and more. I am also glad to note how nicely book distribution is going on there. Continue it and try to increase more and more. This book distribution program is so very much important. Also you should try and increase your programs at the schools and colleges and try to have a regular credited course at the University also.</div>
</div>

<div class="quote" book="Let" link="Letter to Vamanadeva -- Bombay 30 May, 1971" link_text="Letter to Vamanadeva -- Bombay 30 May, 1971">
<div class="heading">So utilize what talents you have already in Krishna's service and He will give you the intelligence to increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Vamanadeva -- Bombay 30 May, 1971|Letter to Vamanadeva -- Bombay 30 May, 1971]]:''' Thank you for your decision. Please go on preaching and improve your Krishna Consciousness. There is no necessity of attending a university. We have got enough of a university educational program in our Krishna Consciousness movement. There are so many books to study and they have to be introduced also by preaching. So engage yourself in this way. If we have to spend time learning something, then where is the time for service? So utilize what talents you have already in Krishna's service and He will give you the intelligence to increase more and more.</div>
</div>

<div class="quote" book="Let" link="Letter to Damodara -- Delhi 3 December, 1971" link_text="Letter to Damodara -- Delhi 3 December, 1971">
<div class="heading">Go on in this way, increasing more and more. Each time someone reads some solid information about Krishna his life becomes changed in some way.</div>

<div class="text">'''[[Vanisource:Letter to Damodara -- Delhi 3 December, 1971|Letter to Damodara -- Delhi 3 December, 1971]]:''' I'm especially pleased to hear that your distribution of our books and magazines has increased. Go on in this way, increasing more and more. Each time someone reads some solid information about Krishna his life becomes changed in some way. These literatures are the solid ground upon which our preaching stands, so I want that they should be available to everyone, as many as possible. So please try for this.</div>
</div>

<div class="quote" book="Let" link="Letter to Yogesvara -- Bombay 28 December, 1971" link_text="Letter to Yogesvara -- Bombay 28 December, 1971">
<div class="heading">Just try to increase more and more our output of such books and magazines in many languages—otherwise how will preaching go on in these places?</div>

<div class="text">'''[[Vanisource:Letter to Yogesvara -- Bombay 28 December, 1971|Letter to Yogesvara -- Bombay 28 December, 1971]]:''' I am very pleased to see that the foreign literature is being produced nicely under your enthusiastic supervision. Just try to increase more and more our output of such books and magazines in many languages—otherwise how will preaching go on in these places? Though we have been settled in European countries for many years now, only now you are printing the first book in French language, and there is only one book done in German language. So the record has not been good, therefore our preaching work in these countries has not been going very well, and I think now things are not going too well in France and Germany centers. So if somehow or other you can produce profuse books for these places, spend your all time translating, organizing, printing and distributing such books in foreign languages, then I think you will be able to improve the situation there. If there are amply books, everything else will succeed. Practically our Society is built on books. One book is not very impressive. Still, a blind uncle is better than no uncle at all, so it is very nice that one book has appeared, and that BTG is appearing at least several issues in other languages.</div>
</div>

<div class="sub_section" id="1972_Correspondence" text="1972 Correspondence"><h3>1972 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Ranadhira -- Bombay 17 January, 1972" link_text="Letter to Ranadhira -- Bombay 17 January, 1972">
<div class="heading">In this way, what I have introduced into your Western countries, the pure love for Godhead process of Lord Caitanya Mahaprabhu, will go on increasing more and more to have effect by saving others</div>

<div class="text">'''[[Vanisource:Letter to Ranadhira -- Bombay 17 January, 1972|Letter to Ranadhira -- Bombay 17 January, 1972]]:''' We must become so responsible for seriously practicing this art of of Krishna Consciousness, because this world is so full of degrading elements of life for dragging everyone down and down, and if just a few men can perfect the art, they can save the rest of all the people from the greatest dangers. So I count you and your godbrothers among those few men who are treading seriously on the path back to Home, back to Godhead, and now we must maintain such exalted position and not fall back by neglecting our highest standards of devotional practices. In this way, what I have introduced into your Western countries, the pure love for Godhead process of Lord Caitanya Mahaprabhu, will go on increasing more and more to have effect by saving others; otherwise, it will gradually become mechanical and fade away like every other so-called religious movement. So you can understand that I am very much depending on you to become very much convinced yourself of our Krishna philosophy and to take full responsibility for teaching others purely.</div>
</div>

<div class="quote" book="Let" link="Letter to Siddhesvara, Krsnakanti -- Calcutta 16 February, 1972" link_text="Letter to Siddhesvara, Krsnakanti -- Calcutta 16 February, 1972">
<div class="heading">Now go on in this way increasing more and more, and always stick tight to the point of our philosophy.</div>

<div class="text">'''[[Vanisource:Letter to Siddhesvara, Krsnakanti -- Calcutta 16 February, 1972|Letter to Siddhesvara, Krsnakanti -- Calcutta 16 February, 1972]]:''' I am very, very encouraged by your proposal to flood the medias of your country with our Krishna Consciousness program, and see that it is practically taking shape under your hands, so I am all the more pleased. Especially it is nice that because they hear our Krishna Show the people are ordering Krishna Book. This is a very good way to induce the public for accepting our philosophy, because they are prone to believe and accept whatever they hear on the radios and televisions. Now go on in this way increasing more and more, and always stick tight to the point of our philosophy. We should not compromise in any way just to accommodate the public idea, but we can so tastefully present the real thing that we will change the people to accommodate us. Thank you very much for assisting Lord Caitanya so nicely in spreading this Sankirtana Movement.</div>
</div>

<div class="quote" book="Let" link="Letter to Rudra, Radhika -- Calcutta 20 February, 1972" link_text="Letter to Rudra, Radhika -- Calcutta 20 February, 1972">
<div class="heading">Because your "number one concern" is distributing my books and preaching, I think Krishna will give you all facility to increase more and more and make advancement in Krishna Consciousness.</div>

<div class="text">'''[[Vanisource:Letter to Rudra, Radhika -- Calcutta 20 February, 1972|Letter to Rudra, Radhika -- Calcutta 20 February, 1972]]:''' I am very much pleased that you have opened a very nice center in Madison, Wisconsin. Thank you very much. Now develop it very nicely, and especially make certain that the daily routine program is held nicely and to the regular highest ISKCON standard, that is, you should see that our rising early, holding mangala arati, chanting 16 rounds, reading books, having classes, street sankirtana, etc., go on just to the highest standard and are never for any reason neglected. In this way your success is assured, but if we neglect even for a moment our routine, work, if we allow the regular program to become slack then everything else we may try will fail. I think you have understood these things and you are doing things very nicely, and because your "number one concern" is distributing my books and preaching, I think Krishna will give you all facility to increase more and more and make advancement in Krishna Consciousness.</div>
</div>

<div class="quote" book="Let" link="Letter to Bhakta dasa -- Calcutta 21 February, 1972" link_text="Letter to Bhakta dasa -- Calcutta 21 February, 1972">
<div class="heading">I especially appreciate your attitude toward increasing more and more the sales of our books.</div>

<div class="text">'''[[Vanisource:Letter to Bhakta dasa -- Calcutta 21 February, 1972|Letter to Bhakta dasa -- Calcutta 21 February, 1972]]:''' I am pleased to note that everything is progressing nicely in San Diego center. I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books.</div>
</div>

<div class="quote" book="Let" link="Letter to Bali-mardana -- Calcutta 5 March, 1972" link_text="Letter to Bali-mardana -- Calcutta 5 March, 1972">
<div class="heading">Practically now it is in the hands of you big guns to manage everything so that there may never be internal difficulties amongst us, and so that we may always go on increasing more and more the influence of Lord Caitanya's philosophy of Sankirtana process upon all the world.</div>

<div class="text">'''[[Vanisource:Letter to Bali-mardana -- Calcutta 5 March, 1972|Letter to Bali-mardana -- Calcutta 5 March, 1972]]:''' We had got some indication from Karandhara Prabhu that there was some misunderstanding and things were not going too well between you both big leaders, that is why I was little concerned because such things should never be allowed to fructify within our Society, that will spoil everything. But I am glad to hear from you that because there was some misinformation that we had got the wrong impression, and actually that everything is progressing in a spirit of mutual cooperation in all respects. This is Krishna Consciousness. Working together to please the Supreme Personality of Godhead. Practically now it is in the hands of you big guns to manage everything so that there may never be internal difficulties amongst us, and so that we may always go on increasing more and more the influence of Lord Caitanya's philosophy of Sankirtana process upon all the world. That will be your great achievement, and if you go on helping me in this way, you may know it for certain that very soon you will see Krishna face-to-face. In short words, I am very much fond of these booklets, now go on increasing.</div>
</div>

<div class="quote" book="Let" link="Letter to Sons and Daughters -- Tokyo 22 April, 1972" link_text="Letter to Sons and Daughters -- Tokyo 22 April, 1972">
<div class="heading">So the task is very great to give real knowledge, Krishna consciousness, to everyone, and I am so much encouraged by your determined efforts. Please increase more and more, and Krishna will help you.</div>

<div class="text">'''[[Vanisource:Letter to Sons and Daughters -- Tokyo 22 April, 1972|Letter to Sons and Daughters -- Tokyo 22 April, 1972]]:''' My dear sons and daughters,
Please accept my blessings. I am in due receipt of your letter, undated, along with your offering of $100, and I thank you very much. You are all very nice, sincere boys and girls, and Krishna has been very kind to send you all to help me in this great task of trying to save all the fallen souls from such a dangerous position. At every step there is danger, but under the strong grip of maya, we forget this. So the task is very great to give real knowledge, Krishna consciousness, to everyone, and I am so much encouraged by your determined efforts. Please increase more and more, and Krishna will help you.</div>
</div>

<div class="quote" book="Let" link="Letter to Rupanuga -- Honolulu 9 May, 1972" link_text="Letter to Rupanuga -- Honolulu 9 May, 1972">
<div class="heading">You must organize these things in such a way that things will go on automatically and increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Rupanuga -- Honolulu 9 May, 1972|Letter to Rupanuga -- Honolulu 9 May, 1972]]:''' Karandhara says that New York is an "outstanding exception'' to the regular payments of literature bills, and Bali Mardan has told me that you have "no inclination to supervise or check regularly on these financial matters, and thus it is left to a Treasurer who is also not very competent.'' He has suggested that you make weekly inventories and pay weekly for the books sold. That is a good idea. You can take his help, how to do it. You must organize these things in such a way that things will go on automatically and increase more and more. Now I do not know what is the real situation, they are saying one thing and you are saying another thing, but I want that this situation be immediately finished, and from now on all literature bills must be paid immediately by you.</div>
</div>

<div class="quote" book="Let" link="Letter to Nityananda -- Bombay 25 November, 1972" link_text="Letter to Nityananda -- Bombay 25 November, 1972">
<div class="heading">Simply criticizing and no work, that is the business of inferior men. So do not be disturbed by them, go on with your work, increasing more and more. Never mind the jackals howl.</div>

<div class="text">'''[[Vanisource:Letter to Nityananda -- Bombay 25 November, 1972|Letter to Nityananda -- Bombay 25 November, 1972]]:''' So you have been leader at New Orleans temple for long time, you are the pioneer there, so why you should be whimsically discharged? Only the GBC man shall be able to make these changes, not any so-called secret meeting of devotees. Why they have misunderstood these things? If they have objection they must lodge it with their GBC, and differences must be discussed openly amongst ourselves, not secret meetings. We are Vaisnava devotees, not politicians. So these things must be stopped, plotting. Your merit stands far above theirs, you have done some tangible work to please me by spreading this Krishna Consciousness message in New Orleans, that is the test. Let them do something first, then we shall see what is their criticism. Simply criticizing and no work, that is the business of inferior men. So do not be disturbed by them, go on with your work, increasing more and more. Never mind the jackals howl.</div>
</div>

<div class="quote" book="Let" link="Letter to Bali-mardana -- Bombay 31 December, 1972" link_text="Letter to Bali-mardana -- Bombay 31 December, 1972">
<div class="heading">I note also that your expenses have remained almost constant for so many months, except for the money paid to book fund, which is increasing more and more, so that is the best system: pay to the books fund larger and larger sums, keep other expenses constant as much as possible or reduce.</div>

<div class="text">'''[[Vanisource:Letter to Bali-mardana -- Bombay 31 December, 1972|Letter to Bali-mardana -- Bombay 31 December, 1972]]:''' Now December is finished and I think in your country this month is the best month for spending, being the Christmas season, so I shall be anxious to see what was your collection for December and what was your net savings. I note also that your expenses have remained almost constant for so many months, except for the money paid to book fund, which is increasing more and more, so that is the best system: pay to the books fund larger and larger sums, keep other expenses constant as much as possible or reduce. But one thing is, you were spending $900 monthly for deity expenses, and still you are spending $900, so if total income is increasing more than double, why not increase also expense for the deity? We may spend anything and everything for the deity, as long as there is no scarcity, and by that lavish spending to glorify Radha and Krsna, they will become very much pleased upon you and bless you more and more.</div>
</div>

<div class="sub_section" id="1973_Correspondence" text="1973 Correspondence"><h3>1973 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Kirtanananda -- Calcutta 28 January, 1973" link_text="Letter to Kirtanananda -- Calcutta 28 January, 1973">
<div class="heading">So once you are utilizing everything very nicely, then you may increase more and more as you like.</div>

<div class="text">'''[[Vanisource:Letter to Kirtanananda -- Calcutta 28 January, 1973|Letter to Kirtanananda -- Calcutta 28 January, 1973]]:''' I can see that Krsna is giving you more and more facility for developing this New Vrindaban scheme. So this is very nice. I am very pleased that you have acquired some more cows. In Mayapur also we have some cows now. So you are the manager there, and in cooperation with the GBC men it is up to you to see that everything is developed very very nicely and that all the land is utilized properly, not that it is sitting going to waste. So once you are utilizing everything very nicely, then you may increase more and more as you like. So consult with the GBC and you may decide whether it is worthwhile to purchase more land at this time.</div>
</div>

<div class="quote" book="Let" link="Letter to Nityananda -- Sydney 18 February, 1973" link_text="Letter to Nityananda -- Sydney 18 February, 1973">
<div class="heading">Again I am feeling overjoyed at hearing of your increased distribution program and I request that you increase more and more</div>

<div class="text">'''[[Vanisource:Letter to Nityananda -- Sydney 18 February, 1973|Letter to Nityananda -- Sydney 18 February, 1973]]:''' Again I am feeling overjoyed at hearing of your increased distribution program and I request that you increase more and more. There can be no limit to our distribution because Krishna is unlimited therefore devotional service to Krishna is also unlimited, so you may instruct the devotees there about this.</div>
</div>

<div class="sub_section" id="1974_Correspondence" text="1974 Correspondence"><h3>1974 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Nrsimha Caitanya -- Bombay 21 November, 1974" link_text="Letter to Nrsimha Caitanya -- Bombay 21 November, 1974">
<div class="heading">We want that our book distribution should be increased more and more in the coming year.</div>

<div class="text">'''[[Vanisource:Letter to Nrsimha Caitanya -- Bombay 21 November, 1974|Letter to Nrsimha Caitanya -- Bombay 21 November, 1974]]:''' I am very glad to read of all the wonderful activities in Krishna Consciousness that you are engaging in in San Diego. I can understand that you are managing a very nice temple there. The temple is meant to invite everyone to come and take shelter of the Lord. The temple is the opportunity for all conditioned souls to render some service t Krishna either in the matter of Hearing, Chanting, Offering, Cleansing, Reading or taking prasadam. Therefore you are by managing the temple as a president you are doing a very great service to humanity. So please continue in this way and make it nicer and nicer. I am also glad to note that you are distributing the books in increasing numbers. We want that our book distribution should be increased more and more in the coming year.</div>
</div>

<div class="quote" book="Let" link="Letter to Mr. Seibert -- Bombay 22 November, 1974" link_text="Letter to Mr. Seibert -- Bombay 22 November, 1974">
<div class="heading">So this is the movement of Lord Caitanya Mahaprabhu and if you take advantage of it you will see how your attraction to material life diminishes in proportion to your attraction for Krishna, which will increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Mr. Seibert -- Bombay 22 November, 1974|Letter to Mr. Seibert -- Bombay 22 November, 1974]]:''' I am glad to hear that you are determined to fight maya and take up this Krishna Consciousness philosophy. So go on reading my books and attending the temple regularly. By this process your spiritual life will develop. You should also be sure to chant 16 rounds on your beads if possible. This is the recommended way to become Krishna Conscious in this age of Kali. In this age it is very difficult to become God Conscious, but if we receive the grace of Lord Caitanya Mahaprabhu who is the most merciful of all incarnations, as certified by Srila Rupa Goswami, then certainly we will be successful in our attempt for spiritual life. So this is the movement of Lord Caitanya Mahaprabhu and if you take advantage of it you will see how your attraction to material life diminishes in proportion to your attraction for Krishna, which will increase more and more.</div>
</div>

<div class="quote" book="Let" link="Letter to Rupanuga -- Bombay 18 December, 1974" link_text="Letter to Rupanuga -- Bombay 18 December, 1974">
<div class="heading">Encourage them all to increase more and more. Now Tripurari Prabhu is there and he can train the others. This book distribution is the essence of our mission.</div>

<div class="text">'''[[Vanisource:Letter to Rupanuga -- Bombay 18 December, 1974|Letter to Rupanuga -- Bombay 18 December, 1974]]:''' Your sankirtana reports are very encouraging, especially that one girl, Gauri dasi, who has set an all ISKCON women's record of 108 big books. This is very wonderful. Formerly this would have been considered impossible, but now by Krsna's grace everything is becoming possible. Encourage them all to increase more and more. Now Tripurari Prabhu is there and he can train the others. This book distribution is the essence of our mission.</div>
</div>

<div class="quote" book="Let" link="Letter to Tamala Krsna -- Bombay 28 December, 1974" link_text="Letter to Tamala Krsna -- Bombay 28 December, 1974">
<div class="heading">Don't worry. There will be no scarcity of money. Go on with your program and increase and increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Tamala Krsna -- Bombay 28 December, 1974|Letter to Tamala Krsna -- Bombay 28 December, 1974]]:''' So continue these festivals constantly and make them all Krsna Conscious. Overflood the whole country by this preaching work. Let the whole United States become Vaisnavas, then everyone else in the whole world will follow. That is my real ambition. Therefore your program is very glorious. This is really preaching. Your intelligence is being properly utilized. In the beginning you took up the distribution of BTG's and you sold the most. Now you have taken up this van program and you will also be successful in the same way. This preaching spirit will make you recognized by Krsna. There is so much wonderful potential in USA for this type of program. So organize hundreds of such parties. This is fulfilling the mission of Sri Caitanya Mahaprabhu. I am very glad to hear that not only you are maintaining such program but that you want to expand it. Yes, this is our philosophy; anandambuddhi vardhanam. It means to expand or to increase. Therefore I strongly encourage you to double your program by getting three more buses if you can do it. There is no difficulty. BBT will help. I have written Hamsaduta one letter to give you the loan of $30,000. BBT means fifty percent is for printing books and fifty percent for construction of temples. So your buses are all moving temples. Don't worry. There will be no scarcity of money. Go on with your program and increase and increase more and more. In the end of your letter you mention that people are not very much eager to go to Temples but with your program you are bringing the temples to the people. Yes, this is a very important point. You have picked up this idea very nicely, of bringing the temples to the people. In this way you will give everyone the opportunity to step in the direction of back to Godhead, back to home. So you and Visnujana Maharaja and all of your nice brahmacaris continue strongly with great enthusiasm and determination to spread this Krsna Consciousness movement all over your country and Lord Caitanya will certainly be pleased with you.</div>
</div>

<div class="sub_section" id="1975_Correspondence" text="1975 Correspondence"><h3>1975 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Srutadeva -- Bombay 16 January, 1975" link_text="Letter to Srutadeva -- Bombay 16 January, 1975">
<div class="heading">Krishna will give you all strength to increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Srutadeva -- Bombay 16 January, 1975|Letter to Srutadeva -- Bombay 16 January, 1975]]:''' Thank you very much for your sincere endeavors to distribute my books widely. If you continue with such desire and determination, Krishna will give you all strength to increase more and more.</div>
</div>

<div class="quote" book="Let" link="Letter to Abhirama -- Bombay 9 January, 1976" link_text="Letter to Abhirama -- Bombay 9 January, 1976">
<div class="heading">Please go on increasing more and more the book distribution. You are working in the right direction.</div>

<div class="text">'''[[Vanisource:Letter to Abhirama -- Bombay 9 January, 1976|Letter to Abhirama -- Bombay 9 January, 1976]]:''' Now you have got very excellent land, so develop it very nicely. Miami is a tropical climate, so it should be made very lush with fruit and flower trees. I was very glad to see how your temple is now amongst the big leaders of book distribution. This is a sure sign of spiritual strength, for where there is preaching there must be life. Please go on increasing more and more the book distribution. You are working in the right direction.</div>
</div>

<div class="sub_section" id="1976_Correspondence" text="1976 Correspondence"><h3>1976 Correspondence</h3></div>

<div class="quote" book="Let" link="Letter to Gopala Krsna, Tejiyas -- Honolulu 9 May, 1976" link_text="Letter to Gopala Krsna, Tejiyas -- Honolulu 9 May, 1976">
<div class="heading">I have received very encouraging reports from the Library Party in India, and it appears that this program will increase more and more.</div>

<div class="text">'''[[Vanisource:Letter to Gopala Krsna, Tejiyas -- Honolulu 9 May, 1976|Letter to Gopala Krsna, Tejiyas -- Honolulu 9 May, 1976]]:''' I have received very encouraging reports from the Library Party in India, and it appears that this program will increase more and more. Now, you must be very sure to keep a stock of each and every book so that you can supply all of these orders immediately. You may require a stock of some 300 of each and every volume. So, contact Ramesvara Maharaja and compare your stocks with what you may require in the near future. The point is that you must have these books in stock in order to supply the orders promptly.</div>
</div>

<div class="quote" book="Let" link="Letter to Bala Krsna -- Vrindaban 23 October, 1976" link_text="Letter to Bala Krsna -- Vrindaban 23 October, 1976">
<div class="heading">Your report of book distribution is very encouraging. Please go on increasing more and more.</div>

<div class="text">'''[[Vanisource:Letter to Bala Krsna -- Vrindaban 23 October, 1976|Letter to Bala Krsna -- Vrindaban 23 October, 1976]]:''' Your report of book distribution is very encouraging. Please go on increasing more and more. Yes, you should become the topmost temple for distributing my books. This is a very good proposal. That is the only way to please me. Distribute my books profusely. That is real preaching.</div>
</div>

<div class="quote" book="Let" link="Letter to Balavanta -- Vrindaban 23 November, 1976" link_text="Letter to Balavanta -- Vrindaban 23 November, 1976">
<div class="heading">I am very glad to hear how the book distribution is increasing more and more. This is our greatest weapon.</div>

<div class="text">'''[[Vanisource:Letter to Balavanta -- Vrindaban 23 November, 1976|Letter to Balavanta -- Vrindaban 23 November, 1976]]:''' I am very glad to hear how the book distribution is increasing more and more. This is our greatest weapon. The more the books are distributed, the more the ignorance of the Age of Kali will be smashed. The world is feeling the weight of this Hare Krishna Movement, especially in your country. We have to increase this book distribution work more and more to firmly establish this Movement, which is the only hope for the suffering living entities.</div>
</div>
</div>