Develop love for Krsna

Expressions researched:
"develop love for Krsna" |"develop one’s love for Krsna" |"developed love for Krsna" |"developing love for Krsna" |"develops his original love for Krsna" |"develops love for Krsna"

SB Canto 10.1 to 10.13

The word santaḥ is used to refer to persons who have developed love for Kṛṣṇa.

SB 10.13.1, Purport:

Unless one is very advanced in Kṛṣṇa consciousness, one cannot stick to hearing the pastimes of the Lord constantly. Nityaṁ nava-navāya-mānam: even though advanced devotees hear continually about the Lord for years, they still feel that these topics are coming to them as newer and fresher. Therefore such devotees cannot give up hearing of the pastimes of Lord Kṛṣṇa. premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti. The word santaḥ is used to refer to persons who have developed love for Kṛṣṇa. Yaṁ śyāmasundaram acintya-guṇa-svarūpaṁ govindam ādi-puruṣaṁ tam ahaṁ bhajāmi (Bs. 5.38). Parīkṣit Mahārāja, therefore, is addressed as bhāgavatottama, the best of devotees, because unless one is very much elevated in devotional service, one cannot feel ecstasy from hearing more and more and appreciate the topics as ever fresher and newer.

CC Adi-lila

If one develops love for Kṛṣṇa by Kṛṣṇa conscious activities, one can know the Supreme Absolute Truth.

CC Adi 1.35, Purport:

If one develops love for Kṛṣṇa by Kṛṣṇa conscious activities, one can know the Supreme Absolute Truth, but he who tries to understand God simply by logical arguments will not succeed, nor will he get a taste for unalloyed devotion. The secret is that one must submissively listen to those who know perfectly the science of God, and one must begin the mode of service regulated by the preceptor. A devotee already attracted by the name, form, qualities, etc., of the Supreme Lord may be directed to his specific manner of devotional service; he need not waste time in approaching the Lord through logic.

As stated by Caitanya Mahāprabhu, the highest perfection in life is to develop one's love for Kṛṣṇa.

CC Adi 7.84, Purport:

While chanting the holy name of the Lord, one should not desire the material advancements represented by religiosity, economic development, sense gratification and ultimately liberation from the material world. As stated by Caitanya Mahāprabhu, the highest perfection in life is to develop one's love for Kṛṣṇa (premā pum-artho mahān śrī-caitanya-mahāprabhor matam idam). When we compare love of Godhead with religiosity, economic development, sense gratification and liberation, we can understand that these achievements may be desirable objectives for bubhukṣus, or those who desire to enjoy this material world, and mumukṣus, or those who desire liberation from it, but they are very insignificant in the eyes of a pure devotee who has developed bhāva, the preliminary stage of love of Godhead.

CC Madhya-lila

CC Madhya 19.169, Translation:

“These activities are called śuddha-bhakti, pure devotional service. If one renders such pure devotional service, he develops his original love for Kṛṣṇa in due course of time. In Vedic literatures like the Pañcarātras and Śrīmad-Bhāgavatam, these symptoms are described."

Nectar of Devotion

Kṛṣṇa's age, His beauty, His bugle, His flute, His conchshell and His pleasing attitude all provoke love in friendship for Him. His exceptional joking abilities, exhibited sometimes by His pretending to be a royal prince, or even the Supreme Personality of Godhead, also give impetus to devotees developing love for Kṛṣṇa in friendship.

Nectar of Devotion 42:

Kṛṣṇa's age, His beauty, His bugle, His flute, His conchshell and His pleasing attitude all provoke love in friendship for Him. His exceptional joking abilities, exhibited sometimes by His pretending to be a royal prince, or even the Supreme Personality of Godhead, also give impetus to devotees developing love for Kṛṣṇa in friendship.

Learned scholars have divided Kṛṣṇa's age into three periods: the age up through five years is called kaumāra, the age from the sixth through the tenth year is called paugaṇḍa, and the age from the eleventh through fifteenth year is called kaiśora. While Kṛṣṇa is spending His days as a cowherd boy, He is in the kaumāra and paugaṇḍa ages. In the kaiśora age, when Kṛṣṇa appeared in Gokula, He acted as a cowherd boy, and then, when He was sixteen, He went to Mathurā to kill Kaṁsa.

Bhagavad-gita As It Is Lectures

This dhīra can be possible when we develop love for Kṛṣṇa. Then we become dhīra. Otherwise, it is not possible.

Lecture on BG 2.12 -- Hyderabad, November 17, 1972:

The Gosvāmīs, they were equally respectable for the dhīras and the adhīras. So a, a spiritual master, a gosvāmī, should be equally merciful both for the dhīras and the adhīras. Otherwise, he cannot become a preacher. Preacher has to meet so many fallen souls. So he, if he becomes disturbed, then he cannot preach. Therefore dhīra. This word is here: anupaśyanti, tam ātma-sthaṁ ye anupaśyanti dhīra. He's called dhīra. Without being dhīra, you cannot perceive the presence of the Supreme Personality of Godhead within your heart, because the God is there in Paramātmā feature. But you have to become dhīra, without being disturbed. Then you can understand: "Here is Kṛṣṇa within my heart."

premāñjana-cchurita-bhakti-vilocanena

santaḥ sadaiva hṛdayeṣu vilokayanti

yaṁ śyāmasundaram acintya-guṇa-svarūpaṁ

govindam ādi-puruṣaṁ tam ahaṁ bhajāmi

(Bs. 5.38)

This dhīra can be possible when we develop love for Kṛṣṇa. Then we become dhīra. Otherwise, it is not possible. Otherwise we shall be disturbed.

The whole process is meant for developing love for Kṛṣṇa. This is first-class religious system.

Lecture on BG 2.30 -- London, August 31, 1973:

You are seeing Kṛṣṇa in the temple. The more you see Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, twenty-four hours engagement in Kṛṣṇa consciousness means you'll be practiced to see Kṛṣṇa always. This is Kṛṣṇa consciousness movement. You cannot forget Kṛṣṇa even for a moment. And that is the instruction. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). These four things. When there is Deity in the temple, you see and you get the impression. When out of the temple also you can see within you heart, if you have developed love for Kṛṣṇa. Otherwise, officially, you come to the temple and as soon as... "Botheration, let me forget it." That is another thing. But the whole process is meant for developing love for Kṛṣṇa. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje (SB 1.2.6). Bhaktir adhokṣaje. That is first-class religious system. This is first-class religious system. This Kṛṣṇa consciousness is the first-class, topmost religious system. Why? It is educating people to think of Kṛṣṇa, the Supreme Lord, always. Loving. Not only thinking. We cannot think of anyone unless we love him. If you love somebody, then you can think of him always.

If you develop Kṛṣṇa consciousness, if you develop love for Kṛṣṇa, then automatically the qualities of the suras, or the demigods, will develop.

Lecture on BG 13.14 -- Bombay, October 7, 1973:

So if you develop Kṛṣṇa consciousness, if you develop love for Kṛṣṇa, then automatically the qualities of the suras, or the demigods, will develop. You haven't got to endeavor separately for becoming qualified in good qualities. Automatically. Yasyāsti bhaktir bhagavaty akiñcanā sarvair guṇais tatra samāsate surāḥ, harāv abhaktasya kuto mahad-guṇāḥ (SB 5.18.12).

But if one is nondevotee, he cannot have any good qualities. Why? Now, mano-rathenāsati dhāvato bahiḥ. Because he is on the mental platform. Devotee means one who is acting on the spiritual platform, and nondevotee means those who are acting on the material platform, either bodily platform or mental platform. These are material platform. Bodily platform, they are called karmīs. They are working for their personal benefit.

Srimad-Bhagavatam Lectures

It is said that if you develop love for Kṛṣṇa... That development cannot be possible if you are sinful.

Lecture on SB 1.2.6 -- Calcutta, February 26, 1974:

You are so fool. Ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi. He is giving assurance that "I shall give you protection from all sinful reaction." We are suffering in this material world because we are continually making our life in sinful activities. Sinful activities means gratifying the senses. That is also warned by Mahārāja Ṛṣabhadeva to His sons Nūnaṁ pramattaḥ kurute vikarma yad indriya-prītaya āpṛṇoti: (SB 5.5.4) "These rascals, they, simply for sense gratification, committing all types of sinful activities." Just like Kṛṣṇa has given us so many things to eat, but still, we shall kill animals. Still for this satisfaction of the tongue, we shall kill so many..., slaughterhouse, regular slaughterhouse. And you want to be happy. Your whole life is full of sinful activities, and you want to be happy? That is not possible. Therefore it is said that if you develop love for Kṛṣṇa... That development cannot be possible if you are sinful.

Those who have developed love for Kṛṣṇa, they can see always, twenty-four hours, Kṛṣṇa and nothing but Kṛṣṇa.

Lecture on SB 1.8.19 -- Mayapura, September 29, 1974:

So these things are discussed in the Bhagavad-gītā. So if we remain mūḍha-dṛśā, in spite of opening our eyes in so many ways by Kṛṣṇa, by guru, by śāstra, if still, if we remain mūḍha-dṛśā, then how we can see Kṛṣṇa? That is not possible. Therefore it is said, na lakṣyase mūḍha-dṛśā: (SB 1.8.19) "If we keep our eyes still mūḍha, illusioned, then we cannot see You." How? Naṭo nāṭyadharo yathā. Exactly... Kṛṣṇa... Just like one of my relatives, he is playing before me, but because I am mūḍha-dṛśā, my eyesight or my intelligence is not correct, I am seeing that somebody else... I see that my relative, my brother or father or friend, is dancing on the stage, but he is dressed in such a way that in spite of being present in my front, I cannot recognize. So if we remain mūḍha-dṛśā, then we cannot see Kṛṣṇa. Otherwise Kṛṣṇa is everywhere. Akhilātma-bhūtaḥ. In the Brahma-saṁhitā it said, goloka eva nivasaty akhilātma-bhūtaḥ (Bs. 5.37). Although He's living in Goloka Vṛndāvana, He's everywhere. Then how can I see? Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Those who have developed love for Kṛṣṇa, they can see always, twenty-four hours, Kṛṣṇa and nothing but Kṛṣṇa. This is the process.

So Kṛṣṇa can be seen only by person who has developed love for Kṛṣṇa; otherwise, Kṛṣṇa is everywhere, everyone is seeing, but he cannot see.

Lecture on SB 1.16.24 -- Hawaii, January 20, 1974:

Kṛṣṇa why within heart? Kṛṣṇa is everywhere. Aṇḍāntara-stha-paramāṇu-cayāntara-stham (Bs. 5.35). He is within the atom. Antar bahiḥ. Kuntī prayed... You have... I do not remember, but Kuntī's prayer, that "Kṛṣṇa, You are within and without present, but nobody can see You." This is Kṛṣṇa's position. Kṛṣṇa is within yourself, and Kṛṣṇa is without. But we do not see Kṛṣṇa. The example is, naṭo nāṭyadharo yathā. Naṭa, a dramatic player, is dancing on the stage, and his son or relative seeing, he cannot understand that who is dancing. He's dancing before him, but because he's dressed in such a way that he cannot understand, "Oh, he's my brother" or "father" or..., "dancing." No. Therefore this example has been given, naṭo nāṭyadharo yathā. Kṛṣṇa is everywhere, but because naṭo nāṭyadharo yathā, we cannot understand. This is our position. That requires knowledge. That requires knowledge. Kṛṣṇa is everywhere, not only within. He's everywhere. Aṇḍāntara-stha-paramāṇu-cayāntara-sthaṁ govindam ādi-puruṣaṁ tam ahaṁ bhajāmi **. So Kṛṣṇa can be seen only by person who has developed love for Kṛṣṇa; otherwise, Kṛṣṇa is everywhere, everyone is seeing, but he cannot see. That is the difficulty.

Those who have not developed love for Kṛṣṇa, they cannot be engaged twenty-four hours in the business of Kṛṣṇa. We should consider that... We should save time always to be absorbed in Kṛṣṇa business.

Lecture on SB 2.1.2 -- Vrndavana, March 17, 1974:

Therefore gosvāmī means twenty-four hours engaged in kṛṣṇa-kīrtana, in this way or that way. Kṛṣṇotkīrtana-gāna-nartana-parau. How? Premāmṛtāmbho-nidhī. Because they were merged into the ocean of kṛṣṇa-prema. Unless we have got kṛṣṇa-prema, love for Kṛṣṇa, how we can remain satisfied simply in the business of Kṛṣṇa? That is not possible. Those who have not developed love for Kṛṣṇa, they cannot be engaged twenty-four hours in the business of Kṛṣṇa. We should consider that... We should save time always to be absorbed in Kṛṣṇa business. The period we sleep, that is wasted. That is wasted. So we shall try to save time. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). Hari is another name of Kṛṣṇa. Sadā, twenty-four hours. Actually, the Gosvāmīs used to do. They are our examples. They were sleeping not more that two hours or utmost, three hours. So nidrāhāra-vihārakādi-vijitau **. They conquered over. This is gosvāmī. They conquered over these things. What is that? Nidrāhāra, nidrā, āhāra, vihāra. Vihāra means sense enjoyment, and āhāra means eating or collecting. Generally, eating. And nidrā. Nidrāhāra-vihārakādi-vijitau. Conquered. That is Vaiṣṇava. Not that out of twenty-four hours, thirty-six hours sleeping. (laughter) And at the same time, passing on as gosvāmī. What is this go...? Go-dāsa. They are go-dāsa. Go means senses, and dāsa means servant.

In everyone's heart there is love for Kṛṣṇa. By cultivation, that Kṛṣṇa consciousness, that love becomes developed. And when you develop that love for Kṛṣṇa, then you will see Kṛṣṇa twenty-four hours.

Lecture on SB 5.5.2 -- Hyderabad, April 13, 1975:

Acyutānanda: How to see Lord Kṛṣṇa? Can anybody see Him by chanting the holy name Hare Kṛṣṇa mantra? Is it possible for a human being in his short period of life?

Prabhupāda: Yes. If he develops love for Kṛṣṇa. That I have explained the other day, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). If you develop love for Kṛṣṇa, premā, premā pum-artho mahān, that is the recommendation by Śrī Caitanya Mahāprabhu that dharma, artha, kāma, mokṣa (SB 4.8.41, Cc. Ādi 1.90) is not the aim of life. Premā pum-artho mahān. After liberation...

brahma-bhūtaḥ prasannātmā

na śocati na kāṅkṣati

samaḥ sarveṣu (bhūteṣu)

mad-bhaktiṁ labhate parām

(BG 18.54)

When one is engaged in devotional service, loving devotional service, then he can increase his love for Kṛṣṇa. The love for Kṛṣṇa is there. In the Caitanya-caritāmṛta it is said, kṛṣṇa...

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(Cc. madhya 22.107)

The love for Kṛṣṇa is there, everywhere. Just like the European, American boys. Why they are loving Kṛṣṇa? It is not foreign. It was there. It was there. Similarly, in everyone's heart there is love for Kṛṣṇa. By cultivation, that Kṛṣṇa consciousness, that love becomes developed. And when you develop that love for Kṛṣṇa, then you will see Kṛṣṇa twenty-four hours. That is wanted.

Kṛṣṇa consciousness means to develop love for Kṛṣṇa. So one who has developed this love for Kṛṣṇa, he can see Kṛṣṇa every moment.

Lecture on SB 6.1.19 -- Honolulu, May 19, 1976:

If you say, "How can I take instruction from Kṛṣṇa? Kṛṣṇa is not present." No, Kṛṣṇa is present by His instruction. The Bhagavad-gītā is there. Not that it is necessary... Kṛṣṇa is always present, but you have no eyes to see. That is another thing. Kṛṣṇa is present everywhere. Aṇḍāntara-sthaṁ paramāṇu cayāntara-stham. Kṛṣṇa is present everywhere, even within the atom. But we cannot see. That is another thing. I have no eyes to see. But if I develop Kṛṣṇa consciousness, then I'll see constantly Kṛṣṇa. This is the effect. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Kṛṣṇa consciousness means to develop love for Kṛṣṇa. So one who has developed this love for Kṛṣṇa, he can see Kṛṣṇa every moment. There is no difficulty. Kṛṣṇa is present. So even though you think that Kṛṣṇa is not present, but He is present by words, Bhagavad-gītā. He is absolute. Kṛṣṇa, the person, and Kṛṣṇa's words, Bhagavad-gītā, there is no difference. Advaya-jñāna, no duality. Everything is one, absolute. Kṛṣṇa is absolute, Kṛṣṇa's instruction is also absolute, Kṛṣṇa's pastimes absolute. Everything. That is Absolute Truth.

Sri Caitanya-caritamrta Lectures

Unless you develop love for Kṛṣṇa, you cannot be engaged twenty-four hours. That is not possible.

Lecture on CC Adi-lila 1.10 -- Mayapur, April 3, 1975:

You have to mold your life in such a way that twenty-four hours you'll think of Kṛṣṇa. This is Kṛṣṇa consciousness. If you think, "Now I have chanted my sixteen rounds. Now I've finished my business. Now I can do whatever nonsense I like," no. Kṛṣṇa says no. Satata. Therefore we have to plan our life in such a way that we haven't got any other engagement than service of Kṛṣṇa. This is required. Teṣāṁ satata-yuktānām. Satata means twenty-four hours. Yukta means engaged. What for? What is that engagement? Bhajatām. Bhajatām, bhaja sevayam: to serve Kṛṣṇa. Bhajatām. How? Prīti-pūrvakam. Not that "Oh, Kṛṣṇa has said. All right, let me do." No. With love and affection. Then you'll get attachment. Unless you develop love for Kṛṣṇa, you cannot be engaged twenty-four hours. That is not possible. Therefore it is said, prīti-pūrvakam: not officially, but with love. If you acquire this qualification, then you will talk with Kṛṣṇa who is within your heart. Then you'll talk. He is ready to talk, but He does not talk with rascals and fools. One must acquire the qualification to talk with Kṛṣṇa. Then you'll be able to talk with Deity. Within your heart Kṛṣṇa is situated there. Anywhere you go, Kṛṣṇa is within you, and He'll give you intelligence.

General Lectures

How you can think of Kṛṣṇa unless you develop love for Kṛṣṇa?

Lecture -- Seattle, October 18, 1968:

Your life should be molded in such a way under the direction of the spiritual master. Then you can continue this yoga system perfectly. What is that yoga system? That yoga system explained in the Bhagavad-gītā, in the Sixth Chapter, last verse. Yoginām api sarveṣāṁ mad-gatenāntarātmanā: (BG 6.47) "One who is always thinking of Me," mad-gata, "He is first-class yogi." In many places it is stated. Premāñjana-cchurita. How you can think of Kṛṣṇa unless you develop love for Kṛṣṇa? Just like Rādhārāṇī. Rādhārāṇī, She has come. She was married, and household life, but She has come to Kṛṣṇa to worship Him. Similarly, we have to place Kṛṣṇa always in our mind, think of Him. Then this very process, mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ, "Under the protection of Myself, of My representative, when you understand samagram, perfectly well, then your life is successful." Asaṁśayam: "without any doubt." Not that because your spiritual master says that "Kṛṣṇa is the Supreme Personality of Godhead." No. If you have got any doubt, just question, just try to understand. It is a fact that He's the Supreme Personality of Godhead, undoubtedly. But if you have got some doubt, you can clear it. Asaṁśayam. In this way, if you practice this yoga system, Kṛṣṇa consciousness, the topmost of all the yoga systems, asaṁśayam samagraṁ māṁ yathā jñāsyasi (BG 7.1), then you'll understand Kṛṣṇa, or the Supreme Personality of Godhead, perfectly well, without any doubt, and your life will be successful.

Real thing is to develop love for Kṛṣṇa. That is the Vṛndāvana standard. If you always be engaged in Kṛṣṇa's service, naturally you develop love for Kṛṣṇa.

Lecture Excerpt -- Los Angeles, February 10, 1969:

So real thing is to develop love for Kṛṣṇa. That is the Vṛndāvana standard. In Vṛndāvana, Nanda Mahārāja and Yaśodā-mayī, Rādhārāṇī, gopīs, the cowherdsmen, boys, cows, calves, trees, they do know that Kṛṣṇa is God. You have read in Kṛṣṇa book, sometimes when Kṛṣṇa does something wonderful, they take Him as a wonderful child, boy, that's all, or child. They do not know that Kṛṣṇa is God. But they love Kṛṣṇa more than anything. They do not know except Kṛṣṇa. That is wanted. Not very much philosophy. Whether Kṛṣṇa is God or not, whether the symptoms of God are there or not, the Vṛndāvana-vāsī, inhabitants, they do not care for it. Kṛṣṇa may be God or a man, but they love Him. That's all. That is wanted. We have to increase our love for Kṛṣṇa; therefore this worship, temple worship. If you always be engaged in Kṛṣṇa's service, naturally you develop love for Kṛṣṇa. That is wanted. Premā pumartho mahān. Caitanya Mahāprabhu says that prema, love for Kṛṣṇa, love for God, that is the highest achievement in human life.

The mission of Lord Caitanya Mahāprabhu is to teach people how to develop love for Kṛṣṇa.

University Lecture -- Calcutta, January 29, 1973:

When people understood Kṛṣṇa wrongly... Sometimes big scholars say "Sophistry," that "Kṛṣṇa wants full surrender." Others, they say, "Why you should fully surrender to Kṛṣṇa? We have got our own gods." Therefore Kṛṣṇa again came. As Gosvāmī Prabhupāda said: rādhā kṛṣṇa-praṇaya vikṛtir, śrī caitanyākhyaṁ prakaṭam avyayam. Rādhā and Kṛṣṇa, combined together, advented as Kṛṣṇa Caitanya Mahāprabhu to distribute Kṛṣṇa-prema. Because the mission of Lord Caitanya Mahāprabhu is to teach people how to develop love for Kṛṣṇa. As it is quoted by Gosvāmī Prabhupāda from Śrīmad-Bhāgavatam:

sa vai puṁsāṁ paro dharmo

yato bhaktir adhokṣaje

ahaituky apratihatā

yayātmā samprasīdati

(SB 1.2.6)

Actually that is first-class religion. We do not say that Vedic religion is first-class or Christian religion is last-class. We do not say that. We say that religious system is first class which teaches the followers how to become lover of God. That is first-class religion. Ahaituky apratihatā: without any cause, and without being impeded. Caitanya Mahāprabhu's philosophy is like that, which is explained by Śrīla Viśvanātha Cakravartī Ṭhākura: premā pumartho mahān ārādhyo bhagavān vrajeśa tanayas tad-dhāma vṛndāvanam.

Prema, if you develop love for Kṛṣṇa, then you'll see Kṛṣṇa within your heart, always, twenty-four hours.

Lecture -- Jakarta, February 27, 1973:

Yoga practice means, first-class yoga practice is bhakti-yoga practice. By bhakti-yoga practice, that is recommended in the Bhagavad-gītā. Yoginām api sarveṣāṁ. There are many yogis. Out of many thousands of such yogis,

yoginām api sarveṣāṁ

mad-gatena āntarātmanā

śraddhavān bhajate yo māṁ

sa me yuktatamo mataḥ

(BG 6.47)

He's first-class yogi. He's always seeing Kṛṣṇa within the heart. And he can see, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Prema, if you develop love for Kṛṣṇa, then you'll see Kṛṣṇa within your heart, always, twenty-four hours. Premāñjana-cchurita-bhakti-vilocanena, when your eyes are smeared with the ointment of love of God. You realize (indistinct), see God. You see God.

Hare Kṛṣṇa, as I say, immediately I remember Kṛṣṇa, man-manā. Not only that, a devotee thinks of Kṛṣṇa because he develops love for Kṛṣṇa.

Lecture -- Jakarta, March 1, 1973:

Here is the yoga system Kṛṣṇa describes, sa ma guhyatamam, most confidential yoga system. What is that? Man-manā bhava mad-bhakto: (BG 18.65) "Simply always think of Me." Man-manā, mad-bhakta: "You just become My devotee." So this chanting of Hare Kṛṣṇa mantra is always thinking of Kṛṣṇa. Even I don't like it, think Kṛṣṇa, as soon as the name is chanted immediately I'm forced to think of Kṛṣṇa, immediately. Hare Kṛṣṇa, as I say, immediately I remember Kṛṣṇa, man-manā. Not only that, a devotee thinks of Kṛṣṇa because he develops love for Kṛṣṇa. And as soon as we develop our love for Kṛṣṇa, we must have to think of Kṛṣṇa. Just like we think of our lover, beloved, always, similarly, by chanting Hare Kṛṣṇa mantra we develop our love for Kṛṣṇa. Therefore as soon as you chant Hare Kṛṣṇa, you immediately remember Kṛṣṇa. That is man-manā. And unless I have developed devotional service, then how I can chant Kṛṣṇa?

1969 Conversations and Morning Walks

So Mīrā appreciated. Her life is also very excellent. Her father gave her a small Kṛṣṇa doll to play, and she developed love for Kṛṣṇa as husband.

Room Conversation with Allen Ginsberg -- May 13, 1969, Columbus, Ohio:

Allen Ginsberg: So who is the most perfect of the Vaiṣṇava poets? That would be Mīrā?

Guest (1): Mīrā was a devotee. She was a Vaiṣṇava.

Prabhupāda: Yes. Devotee means...

Guest (1): Vaiṣṇava. She was, Mīrā, Kṛṣṇa devotee. Oh, her songs has called me.

Allen Ginsberg: Have you used her songs here at all?

Prabhupāda: Yes, in India it is very popular, Mīrā's song. Mostly they are written in Hindi, and some of them have been interpolated. But Mīrā was a devotee. She saw Rūpa Gosvāmī, a contemporary. She has written many poetry about Lord Caitanya.

Allen Ginsberg: Oh, she was a contemporary of Caitanya?

Prabhupāda: Yes.

Allen Ginsberg: Did they meet?

Prabhupāda: No. She appreciated that Lord Caitanya is Kṛṣṇa, and she has written one poetry, song, that "Now You have left aside Your flute, and You have taken the sannyāsī rod." In that way she has written nice poetry. "And where is Your hair and peacock feather? Now You are bald-headed." In this way. So Mīrā appreciated. Her life is also very excellent. Her father gave her a small Kṛṣṇa doll to play, and she developed love for Kṛṣṇa as husband. So when she was married... She was princess, daughter of king, and she was married with another prince.

1972 Conversations and Morning Walks

Just like if you have got a child whom you very much love, you'll see the child always in front of you, always. It is due to love. Similarly, you have to develop love for Kṛṣṇa and you'll see Him. He can be seen by love, not by your method.

Room Conversation -- May 4, 1972, Mexico:

Prabhupāda: You have to be qualified.

Martin: How can you be qualified?

Prabhupāda: This is the process going on in this Kṛṣṇa consciousness movement. They become devotee, follow the rules and regulations, the prescribed method, you'll see God. You'll see constantly, twenty-four hours. Santaḥ sadaiva hṛdayeṣu vilokayanti, premāñjana cchurita-bhakti-vilocanena (Bs. 5.38). If you have developed such devotion and love for God, then you will see always God. Just like if you have got a child whom you very much love, you'll see the child always in front of you, always. It is due to love. Similarly, you have to develop love for Kṛṣṇa and you'll see Him. He can be seen by love, not by your method. He is not under any method, but He is under love. So you have to develop love and then you'll see.

1974 Conversations and Morning Walks

Yes, but if you follow the rules and regulations, automatically, you'll love Kṛṣṇa.

Morning Walk -- June 14, 1974, Paris:

Paramahaṁsa: It's also said that if you follow perfectly the rules and regulations, but don't develop love for Kṛṣṇa, then you have wasted your time.

Prabhupāda: Yes, but if you follow the rules and regulations, automatically, you'll love Kṛṣṇa. Sādhakānām ayaṁ premṇaḥ prādurbhāve bhavet kramaḥ. These are the stepping-stones. The devotional service develops by association. So if the associates are pure devotees, anyone who will come to that association will become devotee. (break) ...just like a young man and young woman. The devotion is there, love is there, but in the beginning, they should mix, or some presentation should be given, some, something eatable should be accepted, should be given. In this way, when the association is thick and thin, the love is there. The love is already there. It has to awakened by a certain process.

1974 Correspondence

That man who has given us the money, he is a very good man and he should be encouraged in every way to become more and more connected with our movement. Give him good association with Vaisnavas and nice Krsna prasadam and he will develop love for Krsna.

Letter to Rsabhadeva -- Bombay 16 December, 1974:

If we sincerely desire to spread Krsna Consciousness then Krsna provides all facility. So now Krsna has provided the $20,000.00 needed for the down payment for your building. That man who has given us the money, he is a very good man and he should be encouraged in every way to become more and more connected with our movement. Give him good association with Vaisnavas and nice Krsna prasadam and he will develop love for Krsna. I am very happy to hear of the large number of new devotees you are recruiting there in Laguna Beach. That is the real fruit of our preaching work, when people come and join and help us to spread this Krsna Consciousness movement. So I am very pleased with your efforts there.